SAN FRANCISCO, CA--(Marketwired - Jul 12, 2016) - First to fully leverage digital insights to optimize physical world transactions, Plexure -- formerly known as VMob -- today announced details of its newest solution for retailers and QSRs. Unveiled at the 2016 Microsoft Worldwide Partner Conference (WPC) in Toronto, the key components of the robust solution weave together measurement, intelligence and engagement to help businesses optimize transactions in the new world of brick-and-mortar meets IoT.

Taking the stage for the second consecutive year at WPC, Scott Bradley, founder and CEO of Plexure, commented, "Plexure enables customers to design, host and deliver any type of personalized content to any type of device. Having our wide range of SDKs available for mobile, digital display and IoT means businesses can capture every single customer engagement, easily managing customer identity and segmenting promotional activities via a powerful tagging engine."

In addition to its formidable engagement engine, Plexure can recognize and improve upon the exact financial impact that digital customer interactions have on in-store purchases. Using Azure Data Lake and SQL Data Warehouse, Plexure's configurable analytics pipeline includes Stream Analytics and Big Data Storage and Analytics. Large scale IoT event ingestion from devices and services such as mobile phones, in-store sensors and point-of-sale devices can be measured and reported on using PowerBI.

The Cortana-powered intelligence functionality of Plexure enables marketers to design seamless customer experiences across devices and services using Plexure's no code IoT orchestration environment. Built on Microsoft Azure LogicApps, the industrial-strength cloud enterprise integration and workflow platform, companies can easily operationalize machine learning into their day-to-day marketing interactions. Acknowledged as exceptional in its contextual personalization functionality -- such as live weather, purchase history, location, intent and customer preferences -- Plexure can trigger live experiences anywhere, on any device. Integrations include Microsoft Bot Framework, Facebook, Twitter, Microsoft Dynamics, Salesforce, Twilio, SendGrid and many more.

Plexure will available shortly in the Microsoft AppSource marketplace.

About Plexure

Plexure uses digital insight to optimize transactions in the physical world. As Internet of Things (IoT) technology and connected devices enable multiple touch points in real time to reach customers, Plexure helps businesses understand the vast amount of customer data available and enable the delivery of targeted, personalized experiences. With a singular focus on improving real-world business transactions, Plexure is used by prominent global brands including McDonald's, 7-Eleven, Exxon, Anheuser Busch and IKEA to drive and convert in-store visits to in-store sales.

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