SCOTTSDALE, AR--(Marketwired - July 13, 2016) - TrueShip (http://www.trueship.com) -- the leading provider of ecommerce shipping software (ReadyShipper) and automated returns management solutions (ReadyReturns) -- has just released a brand new guide that focuses on the importance of having a strong presence in social commerce. It outlines five specific scenarios where businesses missed out due to no social commerce presence.
Experts have estimated that social commerce now accounts for as much as 5% of all ecommerce referrals and sales. This growing multibillion dollar sect of the ecommerce industry is poised for even stronger growth in the years ahead. This is due to the multifaceted attraction factor and strong personalization aspect that's found with the most popular social engines of the present day.
"We already know how powerful a force social media is," commented Michael Lazar, Director of Online Marketing at TrueShip. "These days, buyers are greatly influenced by products they see or share or review online. Many people begin their first research step for an ecommerce product or service by starting at a social engine of their preference."
But social commerce goes further than just hosting a strong presence on larger social engines like Facebook, Twitter and YouTube; it also can help with reducing shopping cart abandonment rates, too.
"Retailers already suffer an astronomical cart abandonment rate," Lazar explains. "By adding something as simple as a social login to your online store, you can deter abandoners and increase conversions by eliminating the guest checkout and capturing new organic email leads simultaneously."
Visit TrueShip online to learn more about their ecommerce solutions at: http://www.trueship.com. Or call toll-free at: (877) 818-7447.
#ShipSmarter - TrueShip is the original architect of multi-carrier ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.
Start a 14-day trial of ReadyShipper shipping software by visiting: http://www.TrueShip.com/products/ReadyShipper.
#ReturnsHappen - ReadyReturns is a customer-facing, plug-and-play, self-service online product returns software solution. It integrates into virtually any website without any programming. ReadyReturns lets customers make returns from a website by filling out a simple form and printing the return shipping label. E-retailers set the rules of the returns, including things like return shipping and restocking fees.
Start a 30-day trial of ReadyReturns by visiting: http://www.trueship.com/online-retail-returns.
Director of Online Marketing
Tel: (877) 818-7447