BERLIN, GERMANY and SAN FRANCISCO, CA and SEOUL, SOUTH KOREA--(Marketwired - Jul 14, 2016) - AppLift, a leading mobile advertising technology company, today announced the appointment of Brendan Lyall as Managing Director U.S. East for the company's newly opened New York office.

As a seasoned and successful entrepreneur himself, Lyall brings extensive experience in the mobile advertising space. He most recently served as the co-founder and CEO of Growmobile, a social advertising platform focused on mobile user engagement, where he saw the company through an acquisition by Perion in 2014. Prior, his resume includes experience at Storm8, Adknowledge, bebo and RockYou.

"AppLift operates in a dynamic and shifting environment," said Tim Koschella, CEO of AppLift. "Our clients require expert and timely contributions, and we're confident that Brendan's years of experience in the mobile space, across a range of verticals, will be a key to further strengthen AppLift's presence on the East Coast."

Lyall will be tasked with growing AppLifts presence in the U.S., as the company expands to service more clients on the East Coast. He will also work to build out the New York City office to further client services and business development.

"I am thrilled to be joining this rapidly growing company that is making waves in the mobile ad tech space," said Lyall. "The opportunity to elevate and increase AppLift's presence is one that I'm excited to take on as I work side by side with the innovative leadership team."

As the demand for AppLift's mobile advertising services continues to grow, plans are also underway to open new offices in Moscow and Paris, following the recent expansion into Sao Paulo.

To learn more about AppLift, its leadership team and new office openings, please visit

About AppLift
AppLift is a leading mobile ad tech company that empowers mobile app advertisers to take control of every stage of the app marketing lifecycle. AppLift's programmatic platform, DataLift 360, enables advertisers to launch their apps as well as grow and retain quality users from one interface. With DataLift 360, app marketers can programmatically access all major mobile ad inventory worldwide and control their campaigns through a single proprietary technology platform, which provides advanced data integration as well as extended targeting and audience management capabilities.

Contact Information:

Alexis Roberts
Blast PR for AppLift