SINGAPORE--(Marketwired - Jul 18, 2016) - Global fans of "Clash of Kings" will be able to personalise their experience on Twitter this month as Twitter collaborates with leading Chinese game developer ELEX to launch an exclusive Twitter emoji #ClashofKings in celebration of the game's second anniversary. This is the first brand campaign emoji that Twitter has customised for a Chinese company.

By including the #ClashofKings hashtag when composing a Tweet, a special Twitter emoji will appear after the hashtag in the sent Tweet. Designed as the king's face, the emoji is globally available for Clash of Kings' fans to use from now until 16 August 2016.

ELEX has been collaborating with Twitter for more than two years now, focusing their marketing efforts on mobile app promotion and Promoted Trends in target markets such as US, Japan, UK and France. Other than the custom Twitter brand campaign emoji, ELEX will be running a live streaming campaign on Twitter in conjunction with the 2nd anniversary of "Clash Of Kings". The game has attained worldwide popularity, having had more than 88 million downloads since July 2014, and ranks amongst the Top 10 mobile games in May 2016, according to the latest Worldwide App Annie Index for Games.

Alan Lan (@bluealan), Head of Sales of Twitter Greater China, said: "Twitter is pleased to join in the 2nd anniversary celebrations of Clash of Kings with the custom brand emoji. Our collaboration showcases Twitter's ability to connect engaging content from Greater China with the game's audience around the world."

Peng Yue, Clash of Kings producer, ELEX, said: "ELEX has become a benchmark for Chinese internet companies who are keen to go global. We seek to provide the best interactive entertainment and Internet services for gamers internationally. Twitter has been pivotal in our international outreach to overseas gaming fans, supporting our digital innovation journey and celebrating our 2nd anniversary with the custom Emoji."

Here are several Tweets celebrating the game's 2nd anniversary in July 2016:

Embeddable Tweet:

Embeddable Tweet:

Embeddable Tweet:

Embeddable Tweet:

Embeddable Tweet:


Company Logo

About Twitter
Twitter is an iconic service and global platform for self-expression and live conversation. Twitter has always been the best place to see what's happening now. Whether it's breaking news, entertainment, sports, or everyday topics, only Twitter lets you connect with people anywhere in the world with live conversation. Anything that happens, you see it first on Twitter. By developing a fundamentally new way for people to consume, create, distribute and discover content, Twitter enables any voice to echo around the world instantly and unfiltered. Twitter is available in more than 40 languages around the world. The service can be accessed at, on a variety of mobile devices and via SMS. For more information, visit or follow @TwitterGCN.

About ELEX
ELEX was founded in 2008, focusing on overseas market, now ELEX has become a benchmark in internationalisation process among Chinese internet companies. The total number of ELEX employees has exceeded 600 people divided among Beijing's headquarters and offices around and out of China: Hefei, Shanghai, Hong Kong, and Taiwan. ELEX believes that China's Internet industry will continue the internationalisation process of China's manufacturing industry, have self-innovations and be well represented in the area of world stage.

About Clash of Kings
Clash of Kings (referred to as CoK) is an epic strategy game which was released on July 1st, 2014. The game is available on Google Play, App Store and PC. In the game, players act as Lords in medieval Europe. They must develop their castles and fight against other players from all over the world. The game has achieved marvelous results -- ranking top 1 in 73, top five in 118 and top ten in 128 countries' markets. The game ranks top five in the United States, Britain, Germany, Russia, South Korea, India, Brazil, North Korea, Singapore, Malaysia and other Southeast Asian countries, as well as in Taiwan.

Contact Information:

Media Enquires
Deborah Ng
Twitter Asia Pacific


Demi Yan Qi

David Chieng
Ogilvy Public Relations