SCOTTSDALE, AZ--(Marketwired - July 18, 2016) - (ReadyReturns) the leading automated returns management software poises an important question to all online retailers: Is your return policy killing sales?

"In today's ever-changing ecommerce climate, retailers are already grappling with an astronomical cart abandonment rate," commented Michael Lazar, Director of Online Marketing at ReadyReturns. "But something that is commonly overlooked, the online product return policy, is often a large contributor to abandonment rates."

There can be a number of reasons why the return policy kills sales, according to Lazar. A few quick examples include: too confusing, too many steps necessary to make the return, costly return shipping fees, and too hard to return.

"Consumers have more options than ever before when choosing which retailer they will purchase from online," Lazar explains. "With 67% of shoppers reading your return policy before making a purchase, it's one of the most critical elements of the conversion funnel these days."

To help retailers improve their conversion rate, ReadyReturns has just released an in-depth guide that delivers nine reasons why a return policy can kill sales with some quick fixes suggested.

You can read the new guide here:

Visit ReadyReturns online to learn more about their automated ecommerce returns software at: Or call toll-free at: (877) 818-7447.

About TrueShip

#ShipSmarter - TrueShip is the original architect of multi-carrier ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.

Start a 14-day trial of ReadyShipper shipping software by visiting:

About ReadyReturns

#ReturnsHappen - ReadyReturns is a customer-facing, plug-and-play, self-service online product returns software solution. It integrates into virtually any website without any programming. ReadyReturns lets customers make returns from a website by filling out a simple form and printing the return shipping label. E-retailers set the rules of the returns, including things like return shipping and restocking fees.

Start a 30-day trial of ReadyReturns by visiting:

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Contact Information:

Press Contact
Michael Lazar
Director of Online Marketing
Tel: (877) 818-7447