Customer Data Leader Lands McDonald's, tronc (Tribune Publishing), Samsung Electronics UK and Other High-Profile Brands, While Securing Exclusive Data Partnership With IBM
SAN JOSE, CA--(Marketwired - Jul 20, 2016) - Ensighten, the leading customer data platform for the world's top brands, today announced that it has closed another impressive quarter as demand for the company's leading data platform continues to surge worldwide among major brands looking to orchestrate more profitable, "in-the-moment" customer experiences across touch points.
With the close of the second quarter, ending June 30, Ensighten now has contracts with six of the Top 10 most valuable brands in the world, as judged by Forbes Magazine. The list includes Apple, Google, Microsoft, Coca-Cola, Facebook, Toyota, IBM, Disney, McDonald's and GE.
Recent customer wins and upsells across the globe include tronc (formerly Tribune Publishing), McDonald's, Samsung Electronics UK, Microsoft France, Trip Advisor, Air New Zealand, Starcom MediaVest UK, Horyzon Media and many more. In nearly every case, these global brands chose Ensighten over the competition after conducting market reviews.
"We are thrilled to welcome these iconic brands into the Ensighten community, and look forward to working with each of them to build the right first-party data foundation to fuel both personalization and enhanced customer insight," said Josh Manion, Ensighten CEO. "This clearly establishes Ensighten as the leader in customer data solutions for the enterprise."
According to Forrester Research, tag management, which forms the anchor of Ensighten's data platform, is one of the top three software solutions that companies are using to achieve personalization, along with content management systems and email marketing. In its report, Digital Experience Technology and Delivery Priorities, 2016, Forrester notes that only one in four companies are using a standalone personalization system.
Ensighten's platform provides a single source of first-party customer data and profiles to help organizations connect their brand, their content and their advertising with customers, wherever they are in the buying journey. Ensighten's data helps fuel the performance of existing marketing and advertising technologies, from personalization to attribution, helping achieve greater revenue and ROI.
"Tronc is leveraging Ensighten's sophisticated data solutions to enhance our content monetization strategy," said tronc Chief Technology Officer Malcolm CasSelle. "Ensighten provides tronc with unique insight into our audience's consumption habits and behaviors, allowing us to better target our content, deliver a more personalized and highly customized experience to our audiences, and create more value for all of our consumers."
Other operational highlights include:
To learn about how Ensighten can drive more personalized experiences, please download the new strategy brief, "Marketing in the Moment," at www.ensighten.com.
About Ensighten
Ensighten enables global brands to simplify the management of their data and technology investments so they can orchestrate smarter interactions across touch points. Ensighten's leading customer data platform delivers enterprise tag management; robust profile creation and management; and powerful omni-channel data collection capabilities that bridge customer behavior information from web, mobile, digital advertising, Internet of Things (IoT) and offline sources. Using Ensighten, organizations can leverage rich, first-party customer data and profiles to fuel personalization and enhanced insight using their existing technology investments. Ensighten delivers industry best privacy and security safeguards, unparalleled scale and performance, and the deep integration with the broader digital marketing eco-system. Select customers include CDW, Hearst Corp., The Home Depot, Microsoft, State Farm, United Airlines and T-Mobile. Ensighten is headquartered in San Jose with offices in London, Sydney and San Diego. For more information, visit www.ensighten.com.
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Contact:
Lori Scribner
Scribner Communications