rue21 x Wild Blue: Introducing a New Collection with Sadie Robertson

Retailer taps into teen star to spread message of confidence and positivity for back to school season

Warrendale, Pennsylvania, UNITED STATES

WARRENDALE, Pa., July 25, 2016 (GLOBE NEWSWIRE) -- rue21, inc., a leading teen specialty apparel retailer, today announced its partnership with Sadie Robertson and Wild Blue Denim with the release of the new Sadie Robertson collection. Available exclusively at rue21, the new assortment consists of fashion tops, graphic tees, dresses and denim jeans and is sold in approximately 1,200 rue21 stores nationwide as well as on its website,

Sadie Robertson is known for her role on A&E’s Duck Dynasty with her famous Robertson family, and was also first runner up on season 19 of ABC’s Dancing with the Stars. She’s built up a fan base that follows her not only for her fashion sense and outgoing personality, but for her message to live original and be confident in yourself. This mirrors rue21’s brand position, “the freedom to be you is rue!” The retailer encourages its customers to be true to themselves by offering the latest trends at affordable prices.

“Sadie’s message to 'live original' really resonates with our millennial and gen Z brand influencers,” said Dione O’Dell, Vice President of Marketing at rue21. “We encourage our customers to use fashion as a voice; to experiment with different styles that allow them to express their individuality. And that’s what Sadie exemplifies.”

In addition to the new collection, rue21 and Wild Blue will be hosting a series of contests for Sadie’s fans on Instagram to drive buzz and excitement. Sadie will also be making appearances in rue21 stores to meet fans and will be conducting a Facebook Live event on rue21’s official Facebook page.

“When we met Sadie, we knew there was something special about her and were immediately drawn to her message,” said Bob Fisch, President and Chief Executive Officer of rue21. “Her positivity and confidence is the type of message we want our teen customer to be inspired by. We’re thrilled to be partnering with her for back to school.”

For more information on the Sadie Robertson Collection, visit

About rue21
rue21, a leading teen specialty retailer,  believes that fashion plays an important role in the journey to self-discovery. Choose a style, make it your own. You’re an individual, and you need fresh, feel-good pieces that let you totally own it. That’s why the retailer works to make the latest trends affordable and available to anyone. Its mission is to make fashion everyone’s playground. Headquartered just north of Pittsburgh, PA, rue21 currently operates 1,194 stores in 48 states in shopping malls, outlets and strip centers, and on its website. For more information, visit The freedom to be you is rue!

About Wild Blue  
Wild Blue is a trend forward, junior denim line that portrays the energy, passion, and beauty embedded in us all. The Wild Blue girl is an aspiring fashionista looking to be on-trend, edgy, and admired by her peers for her confidence and approachability. The company designs jeans, woven and knits for the junior girl that wants that simple, easy lifestyle. Our purpose and reason in creating Wild Blue Denim is to make every girl that wears our clothing feel free and confident in expressing their style.


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