MIAMI, FL--(Marketwired - Jul 27, 2016) - V2^®, one of the nation's leading brands of electronic cigarette and vaporizer products, today announced the launch of the VERTX Plus micro-cig, now available for purchase from: http://www.v2.com/learn/vertx. The VERTX Plus is V2's^® latest innovation in closed-system vaporizer technology, and it introduces several new features never before seen in micro-cig products.

"With the VERTX Plus, we deliver the power and innovation of our V2 Pro^® open-system products in a sleeker, micro-cig form factor," said Jan Verleur CEO and co-founder of V2^®. "The VERTX Plus features the first ever touch screen controls on a micro-cig, with a powerful 420mAh battery that outperforms any other micro on the market."

V2^® has been pushing the limits of what's possible in their vapor products for years, and the VERTX Plus promises bigger clouds and better battery life than any other micro e-cig device out there. Various design innovations have led to this breakthrough in micro-cig technology, including an all-new heating element that is more powerful and more efficient -- delivering three times as many puffs per cartridge as V2's^® classic cartridges. This thoughtful, bold design extends to the construction of the vape itself, which boasts an attractive angled form that won't roll off a table.

"This product is the result of two years of research and development," added Verleur. "We have invested heavily in our manufacturing and product innovation teams, with more dedicated engineering and design personnel than any other American vapor company."

Features of the VERTX Plus include:

• Advanced Design: Peerless Form, Elevated Function: We've packed extensive features and maximum performance into a sleek, new design. Edgy and unique, nothing else looks like VERTX Plus.
  
  
• Seamless Cartridge Technology: VERTX Plus prefilled cartridges connect magnetically inside a recessed cartridge chamber, virtually eliminating the risk of breaks or leaking. These cartridges are filled and sealed at the factory to ensure safety and reliability. Blank re-fillable cartridges will also be made available later in 2016.
  
  
• Power to Perform: VERTX Plus is packed with more power than any other battery in the micro-cig category, delivering hours of enjoyment through its dynamic power management system, without sacrificing vapor production.
  
  
• Touch Screen Controls: Like today's most advanced smartphones, a simple swipe of your finger allows you to adjust the voltage or brightness settings on your device.
  
  

In addition to the VERTX Plus, available now for $89.95, a model without a touchscreen -- called VERTX -- will be available at a price of $49.95. Both models are currently available for purchase exclusively on V2.com. In the coming months, the VERTX line will also be available through select retailers.

To purchase the VERTX Plus or VERTX, please visit: http://www.v2.com/learn/vertx.

About V2^®:

V2^®, the world's No. 1 volume online retailer of electronic cigarettes, has distinguished itself as an industry leader with its ever-expanding product lines, powerful vapor production and great taste. For more information about V2^®, visit: www.v2.com.