Foodstirs® Launches First All Organic, GMO free Line of Baking Kits & Mixes into Retail

New Modern Baking Company Challenges Category with Clean, Amazing Tasting Products

Santa Monica, California, UNITED STATES

LOS ANGELES, July 27, 2016 (GLOBE NEWSWIRE) -- Foodstirs, the new modern baking company, today announces their first retail partner, Southern California-based specialty grocery chain, Gelson’s.  The nation’s first USDA organic, GMO-free line of baking kits and mixes will be available at all 24 Gelson’s locations beginning later this month and online at  Founded by Galit Laibow, Gia Russo and actor, Sarah Michelle Gellar, Foodstirs is re-making the baking experience through products using clean, direct-sourced ingredients that taste amazing.  The line consists of three baking kits – Frosted Cake Pop, Celebration Cupcake, and Brownie Popsicle, as well as four mixes – Sweet Tooth Sugar Cookie, Chocolate Lovers Brownie, Chocolate Chippy Cookie and Simply Sweet Vanilla Cake.

“Our mission is to offer consumers a convenient way to create meaningful experiences in the kitchen through quick-scratch baking.  We have sourced the highest quality ingredients to create amazing Pinterest-worthy treats that you can feel good about sharing with your loved ones.” said Galit Laibow, CEO and co-founder of Foodstirs. “We are so thrilled to launch with Gelson’s as our first retail partner, especially since we share a common vision for exceptional products.”

“I’m incredibly proud to bring Foodstirs to retail.  It was over two years ago when we first saw the opportunity to help people enjoy a better baking experience and now it’s come to fruition,” notes Sarah Michelle Gellar, Chief Brand Officer and co-founder of Foodstirs. “Living in Los Angeles, I’m a big fan of Gelson’s and know it’s the beginning of a great relationship.”

All Foodstirs kits and mixes use ingredients that are organic, non-GMO, direct sourced and can be traced straight to the farm from where they came, including Biodynamic Cane Sugar from Wholesome Sweeteners®, Equal Exchange® Cocoa and Chocolate Chips, organic pastry flour, organic unbleached wheat flour, and dye-free sprinkles. Each baking kit contains 12 to 20 servings with an MSRP of $17.99, while the baking mixes serve 12 to 16 with an MSRP of $5.99.

  • Frosted Cake Pop Kit: Small bites of organic vanilla cake dipped in melted organic chocolate then covered in dye-free rainbow sprinkles all on a stick makes for the perfect sweet treat.
  • Celebration Cupcake Kit: Delicious vanilla cupcakes topped with organic vanilla frosted and dye-free rainbow sprinkles and customizable message flags are sure to bring smiles to any occasion.
  • Brownie Popsicle Kit: A new and unique take on the ubiquitous frozen treat.  Yummy organic brownies with a drizzling of organic vanilla glaze and dye-free rainbow sprinkles are the ultimate Summer delight – best of all, these popsicles won’t melt!
  • Sweet Tooth Sugar Cookie Mix, Chocolate Lovers Brownie Mix, Chocolate Chippy Cookie Mix, Simply Sweet Vanilla Cake Mix: Each mix has no more than nine easily recognizable ingredients and can be made in six simple steps or less.

“Foodstirs is enhancing the baking category and Gelson’s is always looking to carry cutting edge brands that focus on delivering something innovative for our customers,” stated Chris Fromm, Senior Director of Grocery Purchasing for Gelson’s Markets.  “We are very selective about what we bring into our stores, so we are incredibly pleased to have found a company who focuses on quality, value and customer experience, just like we do.”

For additional information about Foodstirs, please visit Or, to learn more about how you can carry Foodstirs products in-store, please contact us at

About Foodstirs
Founded in 2014 by three moms - Galit Laibow, Gia Russo, and actress, Sarah Michelle Gellar, Foodstirs is a revolutionary brand whose sole purpose is to help create memorable experiences through baking. The company’s delicious quick-from-scratch mixes offer the convenience of a mix with the taste of homemade of which you can feel proud.  Products include an online subscription program for baking kits, as well as our delicious brownie, cookie and cake mixes.  Foodstirs only uses simple USDA organic, GMO-free, and fairly traded ingredients, that can be traced back to the source. This includes Wholesome Sweeteners biodynamic cane sugar, and Equal Exchange fairly-traded cocoa.  Find Foodstirs Modern Baking kits and mixes online, and at stores in the baking aisle. For more information please visit:

About Gelson’s
Founded in 1951, Gelson’s operates 25 full-service specialty grocery stores in Southern California. Each Gelson’s Market combines the full amenities of a traditional supermarket with the friendliness of a neighborhood store. With 65 years of experience, Gelson’s is known for flavorful, hand-selected produce, the best and freshest cuts of meat and seafood, and chef-prepared signature recipes. Additionally, Gelson’s offers professionally designed floral arrangements and a convenient selection of the highest quality grocery items.

Gelson’s attention to detail and high standards – for quality, value, freshness, and unsurpassed customer service – define the ultimate grocery shopping experience. The Gelson’s brand has long incorporated unique aspects of the Southern California lifestyle. Gelson’s in-house experts provide only the best foods and exclusive values for their customers. For more information, please visit


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