LOS ANGELES, CA--(Marketwired - August 11, 2016) - Mobus Creative Negotiating has teamed up with Jaynie L. Smith's Smart Advantage, Inc. to develop and present the new seminar Negotiating with Competitive Advantages. The program draws from Smart Advantage's unique experience helping national and international companies sell on value over price, based on competitive advantage. Coupled with the Mobus Creative Negotiating approach, marketing and sales leaders will learn how to use their competitive advantages to build negotiating leverage and close better deals.

Frank Mobus, CEO, said, "For some time now Jaynie and I have recognized the synergies available from combining our two programs. This combined program creates a powerful set of tools for sales negotiators who need to close more deals at higher margins, especially in today's highly-competitive marketplace brought about by globalization."

Jayne L. Smith, author of business best-sellers, "Creating Competitive Advantage" and "Relevant Selling" said, "Most sales people are not armed with clearly defined competitive advantages of their companies. Once they have this ammunition, it exponentially increases their ability to better negotiate, move away from commodity status, and protect margins." The combined disciplines of competitive advantage messaging in their negotiation encounters have proven to dramatically increase close rates.

In day one of this 2-day workshop attendees create their competitive advantage messaging. Smart Advantage research shows that 95% of companies are not focused on the competitive advantages most valued by their customers. In day two, the Mobus team will show how to build negotiating leverage using these competitive advantages to close more deals at higher margins. Our experience shows that most companies and salespeople lower their prices or make unnecessary concessions in the face of competition, because they undervalue their own competitive advantages.

The program will debut September 26 and 27 in Houston with discounts available for early registration. See the Mobus website at www.mobusinc.com/nwca or the Smart Advantage website at www.smartadvantage.com/nwca for more information and to register for this innovative, one-of-a-kind combined program.

About Smart Advantage, Inc.

Smart Advantage is the only sales, marketing and management consultancy focused exclusively on identifying and communicating the most important element of successful competition -- your competitive advantage -- from the customer perspective. Why from the customer perspective? Because if your customers don't value your differentiators, then they are not relevant. Smart Advantage clients range from small private firms to the largest in the world. For additional information please visit Smart Advantage's website at www.smartadvantage.com.

About Mobus Creative Negotiating

Mobus Creative Negotiating is a corporate negotiation training company that matches more than three decades of training seminar experience with the latest educational and communication techniques. Our mission is to help people find more profitable outcomes in deals large and small. Mobus can improve people's skills in gauging the other party's pressures and needs into transforming a transaction into a strategic relationship. For more valuable tips and insights into the art of negotiation, and to learn about our full suite of negotiation training solutions and Creative Negotiating seminars, visit Mobus at www.mobusinc.com.

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