Consumers Generally Upbeat About Finances but Expect to Spend Same or Less on Holiday Gifts
EMERYVILLE, CA--(Marketwired - August 18, 2016) - Berkeley Research Group released today its 2016 Holiday Retail Outlook report, which presents the findings of an online survey conducted among a sample of 1,026 adults comprising 506 men and 520 women 18 years of age and older. The survey was fielded to a demographically representative US sample of adult shoppers and was conducted from June 23-26, 2016.
"Retailers have been facing a new and more challenging environment in recent years," said Managing Director Keith Jelinek, a leader of BRG's Retail Performance Improvement practice. "The convergence of five major trends -- value shopping, channel shift, technology, mobility/delivery, and the rise of Millennial spending power -- has had a dramatic impact on the landscape."
Key Findings
About Berkeley Research Group, LLC
Berkeley Research Group, LLC (www.thinkbrg.com) is a leading global strategic advisory and expert consulting firm that provides independent advice, data analytics, authoritative studies, expert testimony, investigations, transaction advisory, restructuring services, and regulatory and dispute consulting to Fortune 500 corporations, financial institutions, major law firms and regulatory bodies around the world. BRG experts and consultants combine intellectual rigor with practical, real-world experience and an in-depth understanding of industries and markets. Their expertise spans economics and finance, data analytics and statistics, and public policy in many of the major sectors of our economy, including retail, healthcare, banking, information technology, energy, construction and real estate. BRG is headquartered in Emeryville, California, with offices across the United States and in Asia, Australia, Canada, Latin America, the Middle East and the United Kingdom.
BRG's Retail practice provides extensive industry expertise combined with data-driven, objective, and innovative approaches to the most complex retail challenges. The BRG Retail team's significant experience working with companies at critical inflection points in their lifecycles has informed their approach and instilled a sense of urgency in solving problems.
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Laura Miller
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