SAN FRANCISCO, CA--(Marketwired - Aug 25, 2016) - Wire Stone, a top-25 independent digital marketing agency, today announced Jason Michaels will serve as vice president and managing director of the company's California operations. In this role, Michaels is expected to drive growth through client success, operational excellence, and strategic expansion for the agency (which recently acquired Tenthwave Digital).
Michaels brings more than twenty years of marketing experience in both client- and agency-side senior marketing roles. He has been instrumental in helping Wire Stone clients such as Boeing, Lamb Weston, and Microsoft grow their businesses across digital and traditional channels. With particularly extensive experience in the San Francisco Bay Area technology sector, Michaels has also worked on campaigns for Hewlett Packard, Intel, and many B2C and B2B startups.
Prior to his work with Wire Stone, Michaels held senior positions in both B2B and B2C marketing organizations and most recently served as Vice President of Strategy and Integrated Communications at Lumens, a brand of YDesign Group. Michaels created an agency inside the organization to refresh the firm's brand and drive direct marketing, content strategy, and social and loyalty marketing initiatives for the CA-based commerce organization.
Michaels' marketing experience -- which includes fifteen years on the client side and five leading marketing agency strategy teams -- uniquely positions him to understand Wire Stone's clients pressing priorities, including digital business transformation and customer experience marketing.
"Jason has executed brand and lifecycle marketing initiatives for more than two decades," said Dan Lynch, Wire Stone CEO. "He understands how agencies can accelerate marketing transformation for clients in a number of different industries, and that experience will serve our clients very well. His experience leading Wire Stone's strategy practice from 2011-2015 ensures that our clients will see near-immediate returns from his leadership.
Michaels, a Bay Area native, hold two bachelor degrees from the University of California at Santa Cruz and accreditations in senior marketing management and planning from UC Berkeley.
About Wire Stone
A leading independent digital marketing agency founded in 2000, Wire Stone is the trusted partner of global Fortune 1000 brands-including Hewlett-Packard, Hewlett-Packard Enterprise, Microsoft, Intel, Boeing and Motorola. By transforming observation into insight, data into decisions, and ideas into action, Wire Stone's strategy, creative and technical services propel the world's biggest brands. Learn more about Wire Stone at www.wirestone.com