MONTREAL, QC--(Marketwired - Aug 25, 2016) - Salesfloor, a retail technology platform that enables customers to shop online with their local store and sales associates, today announces continued expansion of its programs with major retail clients. Retailers have used Salesfloor to increase their customer base by 12% and create a 10x lift in conversion rate. With a growing roster of retail brands, including Toys"R"Us, Saks Fifth Avenue, and Harry Rosen, Salesfloor has doubled the size of its programs nationwide this month, and boasts a number of new key partner projects with Macy's, Kiehl's, Bloomingdale's and Lord & Taylor in the works.

"Today's retailers know how powerful of an impact in-store associates have on the online shopping experience, and that the expertise and knowledge they provide has been severely lacking online," said Oscar Sachs, Co-Founder and CEO of Salesfloor. "We are helping our retail partners to achieve sales increases not possible without the personalized interaction that sales associates bring to the table. This is the new way for retailers to sell online."

Salesfloor expects its revenue to more than double by the end of the year and is accelerating its growth with a new Series A round of investment led by White Star Capital. With offices in Montreal, London and New York, White Star will play a role on Salesfloor's board to help Salesfloor with its international expansion.

"Today's top-tier brick-and-mortar retailers are very focused on how to provide excellent service to customers through omnichannel," said Jean-Francois Marcoux, General Partner at White Star Capital. "With leading North American retailers embracing its product, Salesfloor is emerging as a leader in omnichannel commerce. The company's solution personalizes e-commerce and seamlessly brings together a retailer's two most valuable assets, its digital channels and the personalized experience offered by its associates, to drive online business. We look forward to working with Salesfloor's experienced team as they scale their global footprint."

The Salesfloor platform is a first-of-its-kind technology that provides store associates with their own version of their company's e-commerce site. For the first time, customers can shop online with real associates and get personalized service. Retailers that use Salesfloor see an immediate 10x lift in online conversions, 50 percent increase in average order values, and 3x lift in email marketing open rates. The company offers specific modules that cater to various retail categories, including Luxury, Beauty, Pharmacy, Sporting Goods and Consumer Electronics.

For more information about Salesfloor, visit

About Salesfloor
Founded in 2013 by Oscar Sachs and Ben Rodier, Salesfloor ( was created to address the significant void in service that shoppers experience when using a retailer's website to shop compared to when shopping in store. With Salesfloor, customers can shop online directly with the store or a local sales associate, and benefit from the same high quality experience online as they receive in store. Salesfloor currently operates from New York, Montreal and London with a team of retail executives and technologists.

About White Star Capital
White Star Capital is an early stage venture capital firm that invests in ambitious entrepreneurs across North America and Europe and supports them to scale globally. Our team has a deep operational background having founded, scaled and exited technology businesses and we leverage our direct experience and network to support the entrepreneurs we back. For more information please visit or follow us on social media.

Contact Information:

PR contact
Eric Short
Uproar PR for Salesfloor

(312) 878-4575 x241