SEATTLE, WA--(Marketwired - August 25, 2016) - Strategic News Service (SNS) has selected Aromyx Corporation, Palo Alto, Calif., as a 2016 FiReStarter company to be featured at the 14th annual Future in Review (FiRe) conference. FiRe 2016 will take place September 27-30, 2016, at the Stein Eriksen Lodge Deer Valley in Park City, Utah.

Described by The Economist as "the best technology conference in the world," FiRe features global thought leaders in technology and the global economy, including Elon Musk, Craig Venter, Michael Dell, Vint Cerf, Leroy Hood, Elena Polyakova, Mark Hurd, Paul Jacobs, Cory Doctorow, Kamran Elahian, Ken Goldman, Dharmendra Modha, and many others. FiReStarters are selected based on the strength of their potential to bring positive change to the world and are showcased at the FiRe conference, in panels throughout the event, and with ongoing relationships introduced and supported by SNS.

Aromyx Corporation develops technologies that for the first time enable scientific, reproducible measurement and digitization of taste and scent. The company's unique platform, the EssenceChip™, places the human taste and olfactory receptors into a disposable assay, or biochip. EssenceChip is used in the food and beverage, flavor and fragrance, consumer packaged goods, chemical, and agricultural industries. Aromyx has its lab and offices in Palo Alto, Calif.

"What if you could edit a taste or a smell? Aromyx is moving taste and scent into the digital world -- for some of the largest companies in the world -- and we look forward to presenting our groundbreaking work to the FiRe 2016 audience," said Aromyx CEO Chris Hanson.

"Aromyx has not only achieved the Holy Grail in digitizing taste and smell -- it has also opened the door to an entire new technological pathway for chip-based detection at the exquisite sensitivities exhibited in vivo. We are delighted to have Aromyx with us at FiRe 2016 as a FiReStarter company," said Mark Anderson, FiRe Chair and CEO of the Strategic News Service.

Future in Review (FiRe) is a gathering of world-class speakers and other participants, convened each year with the goal of providing the most accurate look forward in technology. FiRe is a world leader in exploring how technology drives the world economy and in using technology to solve major social challenges. These goals have been consistently achieved through FiRe's collaborations across technology-driven industries and through active support from the global FiRe community.

To register for FiRe 2016, go to

About Strategic News Service

Strategic News Service was founded by Mark Anderson in 1995 as the first subscription-based online news service. Since its inception, SNS has proven the most accurate predictive report covering technology and the global economy. Its subscribers include top managers at technology and finance companies across the globe, including Oracle, Microsoft, HP, Dell, Cisco, Intel, Google, British Telecom, SpaceX,, Telstra, and others.

SNS has been operating the annual Future in Review (FiRe) conference since 2003. FiRe exposes world experts and participants to new ideas, and conversations about them, producing an accurate portrait of the future; and focuses on creating technology solutions to current local and global problems. FiRe 2016 will take place September 27-30, 2016, at the Stein Eriksen Lodge Deer Valley in Park City, Utah. For more information and to register, go to

Future in Review is a Strategic News Service conference. Future in Review and Strategic News Service (SNS) are registered international trademarks. The "SNS Global Report" is the most accurate publicly ranked predictive newsletter in computing and communications.


Image Available:

Contact Information:

Press Contact:
Evan Anderson
Strategic News Service