FORT LAUDERDALE, FL--(Marketwired - August 25, 2016) - Instacart (, the fast-growing retail delivery service whose personal shoppers hand pick and deliver items from trusted local stores, announced today that it has expanded into Fort Lauderdale, its second mgarket in Florida. As of today, Fort Lauderdale residents can order from their favorite retailers like Whole Foods Market, Publix, Total Wine & More and Petco, and have their groceries delivered straight to their doorsteps in as little as one hour. We've seen tremendous growth in Miami, and we're excited to extend our service to 11 zip codes in Fort Lauderdale.

"Following our recent Miami work, customer demand to bring Instacart to Fort Lauderdale has been high," said Nick Friedrich, Instacart General Manager. "Our streamlined shopping and delivery experience gives customers access to the freshest and highest quality products within an hour of ordering. We are excited to enter the Fort Lauderdale community and offer our customers more free time so they can do more of what they love."

"Whole Foods Market prides ourselves in delivering a high level of quality to our customers," said Jeff Jenkins, Whole Foods Market's Global Executive Coordinator of Digital Strategy. "Deepening of our partnership with Instacart ensures that we will continue to maintain our exemplary service while providing a creative solution to a wider customer base outside of our physical location in Fort Lauderdale."

"We are thrilled with the response from customers in South Beach and Miami, and very pleased to expand our Total Convenience pledge by adding same day delivery for our Ft. Lauderdale area customers, via our partnership with Instacart," said John Jordan, Chief Customer Officer, Total Wine & More.

Instacart's initial delivery area in Fort Lauderdale includes the following 11 zip codes: 33301, 33304, 33305, 33306, 33308, 33309, 33311, 33312, 33315, 33316, 33334.

How Instacart works: Customers go online to or open the Instacart mobile app on their iPhone or Android device, select their city/store, add items to a virtual cart, and then choose a delivery window (within one hour, within two hours, or up to seven days in advance) and check out. An Instacart Personal Shopper accepts the order on his/her smartphone, uses the Instacart Shopper app to guide them through shopping, and then delivers the order to the customer in the designated delivery timeframe.

New customers can open an account at For other FAQs, visit

About Instacart

Instacart allows people to order groceries online by connecting them with personal shoppers who hand pick items at customer's' local, favorite stores and deliver straight to their doors. Founded in San Francisco in 2012, Instacart has quickly scaled to 25 metropolitan areas across the US and partnered with dozens of grocery retailers, including popular national chains (Whole Foods Market, Publix, Costco, Petco) as well as local, regional grocers (Marsh Supermarkets, Bi-Rite, Plum Market). By combining a personal touch with cutting-edge technology, Instacart offers customers a simple solution to save time and eat fresh food from the grocery brands they trust. Instacart is the only grocery service that can meet today's on-demand lifestyle by delivering in as little as one hour. First delivery is free at

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