BEIJING, CHINA--(Marketwired - Sep 14, 2016) - DU Group, a mobile development team of Baidu, Inc. (NASDAQ: BIDU), has announced the launch of its new privacy app 'DU Caller' for the US and India markets. The app will make full use of the security features in Apple's new CallKit framework for iOS 10, and is aimed at helping users prevent identity theft through a variety of features including an incoming call identifier, a spam checker, a customizable blacklist and more.

"Phone privacy is an increasingly urgent issue, as we're now using our phones not only as our main repositories for photos and videos, but also increasingly as our de-facto payment method," said Mr. Cailin Tang, Director of International Products at Baidu's Global Business Unit. "The need to accurately identify callers and prevent identity theft before it happens is more pressing than ever. DU Caller will fully leverage Apple's new CallKit on iOS 10 to give users much more transparency and control over their phones," he said.

DU Caller includes the following features:

• Automatically identify unknown numbers before you answer your phone and avoid calls from telemarketers and scammers
• Easily blacklist unwanted callers
• Customize your spam tolerance based on your needs
• Conveniently place calls directly from within the DU Caller app
• Record and playback phone calls with high quality audio (Android version only)

About Baidu

Baidu, Inc. is the leading Chinese language Internet search provider. As a technology-based media company, Baidu aims to provide the best and most equitable way for people to find what they're looking for. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu's ADSs trade on the NASDAQ Global Select Market under the symbol "BIDU." Currently, ten ADSs represent one Class A ordinary share.