DGAP-News: Ströer SE & Co. KGaA / Key word(s): Miscellaneous
Ströer acquires Vitalsana and enters the OTC online pharmacy market (news
with additional features)
19.09.2016 / 13:03
The issuer is solely responsible for the content of this announcement.
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PRESS RELEASE
Ströer acquires Vitalsana and enters the OTC online pharmacy market
- Optimal combination of Ströer's advertising media portfolio and target
groups of online pharmacies
- Ströer expands its own health & beauty vertical
Cologne, 19 September 2016 Ströer has signed an agreement
to acquire Vitalsana, an online pharmacy formerly belonging to Schlecker
and based in Heerlen in the Netherlands. Vitalsana is a quality market
leader and one of the most reputable brands in the online pharmacy market
and has laid the foundation for further growth with its sophisticated
logistics center. Given the regulation of the pharmacy market in Germany,
Vitalsana's location in the Netherlands is an excellent basis for further
organic and inorganic growth in this area. The company forecasts revenue of
around EUR 30m in 2016. The purchase price is EUR 4.5m and is thus
comparable with similar transactions involving online pharmacies.
Vitalsana was founded in 2007 and was acquired by its current management in
a management buyout in 2012. Vitalsana is clearly focused on prescription-
free and pharmacy-only medicines (over-the-counter or OTC products) as well
as personal care products, which generate more than 90% of its revenues.
Its extensive product portfolio includes selected items from the drugstore
market as well as a broad range of wellness products. Vitalsana has
extensive pharmaceutical knowledge. Customers particularly value
Vitalsana's competent advice, value for money and quick delivery, as
reflected in the extremely high level of customer satisfaction with more
than 95% positive ratings.
"We are excited about acquiring Vitalsana, it fits very well into our
health & beauty vertical. Vitalsana is a first mover and at the same time
one of the quality market leaders in the online pharmacy market. Online
pharmacies are strongly marketing-driven business models, so one of the key
success factors for achieving an attractive margin is having direct access
to the right media offerings that provide a wide reach to the core target
groups. Given our media strength, we see significant opportunities for
organic and inorganic growth. Vitalsana fits perfectly into Ströer's
ecosystem," says Christian Schmalzl, COO of Ströer. "We expect significant
synergies both on the media and product side, in particular for existing
offerings in our health & beauty vertical, which now has an additional
attractive sales channel. We will drive revenue in our new online pharmacy
channel using our media, and our new online pharmacy channel will drive
revenue for our health & beauty offerings such as Asam Beauty and
BodyChange," sums up Christian Schmalzl.
With out-of-home media, the Cologne-based group is in a position to
comprehensively address the entire population - the basic target group for
online pharmacies. In addition, mail-order pharmacies focus strongly on the
target group of the over 40s, which is reached precisely via the German
internet portals with the widest coverage, t-online.de and StayFriends.
Europe's most trusted internet brand t-online.de is also the ideal platform
for health and wellbeing products.
The overall market for mail-order pharmacies in Germany is estimated to
generate annual revenue of between EUR 1b and EUR 1.5b and annual revenue
growth of 10%.
The closing of the transaction is expected in the first half of October.
About Ströer
Ströer SE & Co. KGaA is a leading digital multi-channel media company and
offers advertising customers individualized and fully integrated premium
communications solutions. In the field of digital media, Ströer is setting
forward-looking standards for innovation and quality in Europe and is
opening up new opportunities for targeted customer contact for its
advertisers.
The Ströer Group commercializes and operates several thousand websites in
German-speaking countries in particular and operates approximately 300,000
advertising media in the out-of-home segment. It has approximately 4,100
employees at over 70 locations. In fiscal year 2015, Ströer SE generated
revenue of EUR 824m. Ströer SE & Co. KGaA is listed in Deutsche Börse's
MDAX.
For more information on the Company, please visit www.stroeer.com.
Investor Relations Contact
Dafne Sanac
Ströer SE & Co. KGaA
Head of Investor & Credit Relations
Ströer-Allee 1 . 50999 Köln
Telefon 0049 2236 96 45 - 356
Mobile 0049 173 542 51 59
Fax 0049 2236 96 45 - 6356
E-Mail dsanac@stroeer.de
Press contact
Marc Sausen
Ströer SE & Co. KGaA
Director Corporate Communications
Ströer-Allee 1 50999 Cologne
Phone: 02236 / 96 45-246
Fax: 02236 / 96 45-6246
Email: presse@stroeer.de
Disclaimer
This press release contains "forward looking statements" regarding Ströer
SE & Co. KGaA ("Ströer") or the Ströer Group, including opinions, estimates
and projections regarding Ströer's or the Ströer Group's financial
position, business strategy, plans and objectives of management and future
operations. Such forward looking statements involve known and unknown
risks, uncertainties and other important factors that could cause the
actual results, performance or achievements of Ströer or the Ströer Group
to be materially different from future results, performance or achievements
expressed or implied by such forward looking statements. These forward
looking statements speak only as of the date of this press release and are
based on numerous assumptions which may or may not prove to be correct. No
representation or warranty, express or implied, is made by Ströer with
respect to the fairness, completeness, correctness, reasonableness or
accuracy of any information and opinions contained herein. The information
in this press release is subject to change without notice, it may be
incomplete or condensed, and it may not contain all material information
concerning Ströer or the Ströer Group. Ströer undertakes no obligation to
publicly update or revise any forward looking statements or other
information stated herein, whether as a result of new information, future
events or otherwise.
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Additional features:
Document: http://n.eqs.com/c/fncls.ssp?u=AMJKXUHYWH
Document title: 2016_09_19_PM_Vitalsana_ENG
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19.09.2016 Dissemination of a Corporate News, transmitted by DGAP - a
service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.
The DGAP Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Archive at www.dgap.de
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Language: English
Company: Ströer SE & Co. KGaA
Ströer Allee 1
50999 Köln
Germany
Phone: +49 (0)2236.96 45 0
Fax: +49 (0)2236.96 45 299
E-mail: info@stroeer.com
Internet: www.stroeer.de
ISIN: DE0007493991
WKN: 749399
Indices: MDAX
Listed: Regulated Market in Frankfurt (Prime Standard); Regulated
Unofficial Market in Berlin, Dusseldorf, Hamburg, Munich,
Stuttgart, Tradegate Exchange
End of News DGAP News Service
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502817 19.09.2016
DGAP-News: Ströer acquires Vitalsana and enters the OTC online pharmacy market (news with additional features)
| Source: EQS Group AG