MomentFeed Appoints Carey Bettencourt as Chief Client Officer

Industry Veteran to Support Ongoing Growth and Scale


SANTA MONICA, CA--(Marketwired - Sep 20, 2016) - MomentFeed, the online customer experience management platform for multi-location brands, today announced that Carey Bettencourt has joined the company as chief client officer. Bettencourt will oversee MomentFeed's client success organization, including professional and advisory services, client success management, education, support and operations. She will work directly with CEO Robert Blatt, to build upon the company's success with a growing client roster that includes hundreds of leading brands such as Wendy's, Texas Roadhouse, Jamba Juice, JCPenney, and Regal Cinemas.

Bettencourt brings extensive international leadership experience from the software and consulting industries to foster and develop MomentFeed's client growth strategy. Before joining MomentFeed, she was the founder and managing partner of Propelus, a management consulting firm that advises technology and consulting services leaders. Prior to that, Bettencourt was senior vice president of customer solutions at Accruent, where she built and led the professional services organization that was top-ranked for three consecutive years, according to the SPI Research Maturity benchmark -- a global research and consulting firm she later joined as a managing director. Bettencourt has also held leadership roles with market-leading software firms including Oracle, ChannelPoint (now Trizetto), and J.D. Edwards.

"MomentFeed is constantly innovating and rapidly expanding both our SaaS platform and managed services to provide our clients with the best mix of solutions to boost their online customer engagement. Carey's team helps large brands with hundreds or thousands of locations to manage and optimize their brand presence through social media, organic search and mobile advertising," said Robert Blatt, MomentFeed's CEO. "Carey's appointment comes at a perfect time for the company to continue delivering first class professional services, while also taking us into the next phase of growth. She has a proven track of driving business growth, accelerating organizational performance improvement and delivering continuous client success. Carey embodies the strong leadership qualities that will continue to propel MomentFeed as the leader in always-on mobile marketing."

"The MomentFeed team is rooted in a culture that puts its clients first -- and that's a priority coming all the way from the top, down to the sales teams who are hitting the pavement and closing deals," said Bettencourt. "As the only company to be an official, preferred partner with all the networks consumers use to find, evaluate and transact with brick-and-mortar shops and restaurants, the company is poised to keep growing its client base. We have a collective passion to ensure our partner ecosystem is healthy and continuously expanding. I quickly realized that MomentFeed was the perfect fit for me and my view that an authentic, client-centric company should always deliver rapid and measurable client success."

Bettencourt has a B.A. from UC Berkeley and an MBA from Pepperdine University. She serves as a Gamma Phi Beta Foundation board trustee and as a PSVillage advisory board member.

About MomentFeed
MomentFeed is an online customer experience management platform that enables multi-location brands to make their nearest location appear as the best choice for every mobile customer. MomentFeed's software-as-a-service offering turns physical stores into a brand's most valuable online asset, helping guide customers along their entire path to purchase in physical stores. Using the information that uniquely defines each shop or restaurant, the platform enables central or distributed management of a brand's website store locator, search engine visibility, social media, mobile advertising, and reputation & review management. The platform has directly increased same store sales for multi-location retailers, restaurant chains, banks, automotive, insurance companies and other franchised and corporate-run chains. MomentFeed is a private company founded in 2010, and is headquartered in Santa Monica, California.
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Chad Torbin