Melissa Data Enables Active Data Quality in Microsoft Dynamics CRM

RANCHO SANTA MARGARITA, CA--(Marketwired - September 20, 2016) - Melissa Data, a leading provider of global contact data quality solutions, today announced active data quality tools and services for Microsoft Dynamics CRM. Rather than relying on rules-based validation, Melissa Data's tools tap into multi-sourced, constantly updated reference datasets to cleanse, standardize, and enrich data in real-time, assuring Microsoft Dynamics CRM users the most accurate and actionable customer information.

"Customers are not static. And data quality shouldn't be either," said Bud Walker, vice president of enterprise sales and strategy, Melissa Data. "Our tools provide active data quality at the point of entry to ensure only verified data enters the system."

Users can take advantage of a full spectrum of data quality add-ons for Dynamics CRM including global address, name, phone and email verification, ID verification, move updating, and firmographic enrichment.

"With our new BusinessCoder add-on, users can enhance CRM data with detailed information from 25 categories, including company name, phone numbers, SIC codes, number of employees, total sales estimates, and more," said Walker. "This helps sales and marketing improve quality of leads, boost response, and close more business."

Melissa Data works closely with the range of Microsoft technologies, including SQL Server Integration Services, .NET, and Excel, providing flexible data quality tools to support varied enterprise requirements.

Click here to see the full complement of active data quality tools and services available for integration into Microsoft Dynamics CRM. For a demonstration, visit Melissa Data at Microsoft Ignite in Atlanta, Booth #470, September 26-30; or call 1-800-MELISSA.

About Melissa Data

Since 1985, Melissa Data has specialized in contact data quality and address management tools with a global perspective. The company's solutions help organizations capture and maintain international customer contact data at the point of entry, ensuring accurate, enterprise-wide customer information. More than 10,000 clients worldwide in arenas such as retail, education, healthcare, insurance, finance, and government, rely on Melissa Data for full spectrum data validation software and services. For more information or free product trials, visit www.MelissaData.com or call 1-800-MELISSA (635-4772). Follow Melissa Data on Twitter, Facebook, LinkedIn and YouTube.