NEW YORK, NY--(Marketwired - Sep 20, 2016) - Persado, the leading cognitive content generation platform, today announced that Hassan Chahrour has joined the company as Lead Developer of Special Projects. In this new role at Persado, Chahrour will lead efforts to explore, research, and develop methods to extend the capabilities of Persado's cognitive content technology. Chahrour reports to Assaf Baciu, Co-Founder and SVP of Product & Engineering.

"This opportunity at Persado presents a natural extension of my interests and passion for exploring and architecting systems that cross boundaries and industries," Chahrour says. "I look forward to discovering how cognitive content can be used to systematically inspire action in other sectors as well as it does in marketing."

Chahrour joins Persado from Lulu Inc. where he most recently served as the Chief Technology Officer, after co-founding it in 2011. During his time at Lulu, Chahrour led development and technology until Lulu's acquisition by Badoo in early 2016. Notably, he designed and architected a scalable API that handled 200,000 requests per minute at its peak from millions of users. Additionally, Chahrour is a technology advisor for MedShr and has experience in consumer-facing and mobile applications, social networks, e-commerce, distributed systems, and APIs.

"We are excited to have someone of Hassan's caliber lead the charge in our mission to make cognitive content more widely applicable," said Baciu. "His joining marks a new investment in Persado's future and a thrilling new chapter for cognitive content."

"I've had opportunity to observe Hassan's work directly as an investor at Lulu, where he was CTO. His entrepreneurial sensibility, and ability to scale technologies effectively makes him a perfect asset for Persado at this stage of our company's growth," said Alex Vratskides, Co-Founder and CEO, Persado.

Persado's cognitive content platform leverages the power of machine learning, natural language processing and natural language generation technologies to identify the emotion, or series of emotions, that will drive action and engagement. To learn more about Persado, visit

About Persado
Persado's cognitive content platform generates language that inspires action. Powered by cognitive computing technologies, Persado arms organizations and individuals with "smart content" that maximizes the efficacy of communication with any audience at scale, while delivering unique insight into the specific triggers that drive action. Using Persado, leading brands such as Citi, American Express, Microsoft, Staples, and Verizon Wireless have realized one billion dollars in incremental revenue across marketing campaigns. In 2016, Persado ranked 16th overall on the Inc. 5000, was recognized by Gartner as a Cool Vendor, honored with a Digiday Signal Award, and was certified as a "Great Place to Work." For more information see

Contact Information:

Cristina Dinozo for Persado
(347) 886-6473