SAN FRANCISCO, CA--(Marketwired - Sep 20, 2016) - FinancialForce, the leading cloud ERP provider on the Salesforce Platform, today announced that Chris Lee has joined FinancialForce as vice president of strategic sales. In his new role, Lee is responsible for heading up the company's Enterprise and General Business sales groups, and for further nurturing a sales culture laser focused on successful customer relationships.

Lee brings more than 20 years of Enterprise SaaS experience to FinancialForce including customer and partner relationships that will have an immediate impact on the business. In his previous roles at DocuSign, Salesforce and Siebel Systems, Lee was responsible for building enterprise sales teams. His most recent proven success was creating and growing the global Financial Services vertical at DocuSign, where he helped the company achieve triple digit growth in the last three years.

"The sales profession is in the midst of a significant shift, and there is an exciting opportunity to help create a sales culture at FinancialForce that's built on passion, trust and respect," said Chris Lee, vice president of strategic sales at FinancialForce. "It is more important than ever to ensure that customers are at the center of sales and service strategy, and I look forward to working with the team and our customers in an effort to foster more meaningful and productive relationships."

"At FinancialForce, our goal has always been to build a world class sales organization. Chris is the ideal person to lead this charge as he upholds an unbelievable reputation as a proven sales leader in the software technology community," said Joe Fuca, President of Worldwide Field Operations at FinancialForce. "We believe that FinancialForce achieves success when our customers achieve success. Chris is dedicated to creating and expanding customer relationships, and injecting a customer-first sales culture -- a critical foundation for any cloud company aiming for global success."

About FinancialForce
Founded in 2009, FinancialForce is the leading Cloud ERP vendor with apps built entirely on the Salesforce Platform. The company's Financial Management, Professional Services Automation (PSA), and Human Capital Management (HCM) offerings provide services-centric businesses with a platform that organizes sales, services, finance and HR entirely around their customers. Headquartered in San Francisco, FinancialForce is backed by Salesforce Ventures, Technology Crossover Ventures, Advent International and UNIT4. For more information, visit

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FinancialForce Media Contact:
Sandra Lo

Bill Rundle
Highwire PR