Survey of Millennials Uncovers That Illegal Streaming of Video Is the Viewing Method of Choice With Ad Blocking and Piracy Mutually Reinforcing, and Sharing Streaming Passwords Widespread
NEW YORK, NY--(Marketwired - Sep 20, 2016) - Following industry reports that indicate millennials spend 54 percent of their TV viewing time streaming content rather than watching traditional live programming, ANATOMY MEDIA, today released the results of its 2016 "Millennials at the Gate" report, which provides an in-depth look at the streaming, ad blocking and piracy behaviors of young (18-24) adults. Based on a comprehensive survey of over 2,500 young millennials, the study shows these three key streaming habits should be of major concern to video publishers.
"Our study looked at young millennial viewing habits. It's important for publishers to understand the behavior of this population because this cohort forms the cutting edge of the change that is disrupting their business models," said Gabriella Mirabelli, CEO, ANATOMY. "As this populations ages they will not adopt regressive technology, but rather their behaviors will migrate up and down the demographic spectrum. Looking at this group's behaviors allows video publishers to look into the future in order to strategize and plan how to meet the viewership challenges -- and potential revenue loss -- they will be facing."
Key millennial viewership trends highlighted in the study include:
Download the complete 2016 "Millenials at the Gate" report here.
ANATOMY:
ANATOMY is a creative advertising agency specializing in entertainment marketing and promotion. ANATOMY activates brands with strategically-minded and thoughtfully-crafted video content, commercials, trailers and brand films. www.anatomymedia.com
Contact Information:
Media Contact:
Kristen Wiltse
KW Communications, LLC
978-927-1747