REDWOOD CITY, CA--(Marketwired - Sep 22, 2016) -  GuideSpark, leading the transformation of workplace communications, today announced that company CEO Keith Kitani will present the session, "Delivering Great Employee Experience With Cutting-Edge Communications," at the 19th Annual HR Technology Conference and Expo. Joined by Rosemary Arriada-Keiper, senior director, Global Benefits for Adobe, the session will explore how companies need to transform how they connect and inspire employees in order to create a positive Employee Experience.

"The perceptions, expectations and needs of employees have changed dramatically over the past 30 years and I am seeing companies respond by focusing on Employee Experience to connect with employees in a holistic and impactful way," said Kitani. "GuideSpark has recognized this shift and we are empowering leading companies, such as Adobe, to evolve their communication strategies in order to connect employees to a company's mission and business results. If you see what Adobe is doing, today's employees are looking for information to be delivered in engaging and interactive communications that speak to them."

As connecting with employees has become an important asset and business driver for companies, uncovering the tools and strategies that enhance the process is key to creating an improved employee experience. During the "Delivering Great Employee Experience With Cutting-Edge Communications" session, Kitani will share how employee demands and employer expectations require companies to take a more strategic approach to communicating with their employees. In addition, Arriada-Keiper will share how Adobe puts GuideSpark's transformative workforce communication approaches and technology into practice with its own people to create connections with its employees around the world.

Attendees will gain valuable insight into the innovative communication trends and technologies that enable them to deliver information in the way it is consumed in today's world. They will also learn how they can reimagine their communication strategy and implement engaging techniques to inspire employees and drive better business results.

"Like many large, global companies, we were challenged with how to reach and engage our world-wide employees and their families on benefits and rewards," said Arriada-Keiper. "By leveraging GuideSpark, we were able to transform our communication strategy, using video and mobile to deliver real-time, relevant information in an easily digestible way. The result has been higher workforce engagement, an increase in health plan enrollment and reduced calls to our benefits support line."

The HR Technology Conference -- the worlds' biggest conference on HR technology -- will be held at McCormick Place in Chicago October 4-7, 2016. Kitani and Arriada-Keiper will present their session on Thursday, October 6 at 11:00 a.m. CDT.

Attendees who wish to learn more about how they can improve the employee experience through enhanced workforce communications are encouraged to attend this session. Additional information about the conference, including registration details, can be accessed at:

About GuideSpark
GuideSpark is leading the transformation of workplace communications. The robust SaaS platform delivers interactive video and mobile experiences, using each company's unique brand and voice, to inspire and engage their employees. GuideSpark serves 630+ enterprise customers, including 20% of the Fortune 500, with more than 10 million employees across all industries.

To learn more about workforce communications for benefits, financial wellness, corporate wellness, performance management, compliance or employee engagement, visit