The Board of Directors of Unibet Group are considering to propose a change of
the name of the holding company Unibet Group plc to Kindred Group plc in order
to improve synergy, clarity and flexibility around the Group’s multi-brand
strategy. The name change will not affect the customer facing brands such as
Unibet, MariaCasino,, Stan James and iGame.
The Board of Directors of Unibet Group plc are considering a change of the name
of the group holding company from Unibet Group plc to Kindred Group plc.

The strategic business rationale behind this decision relates to the fact that
Unibet Group is a growing and changing company that today has ten consumer
facing brands in the portfolio, many of them acquired. Over the last nine years
the Board have seen an increasing benefit of adding more brands to the portfolio
and the Board believes that the group will be better able to draw the full
potential of these brands with a Group name that differs from the consumer
brand. Whilst Unibet is one of the strongest consumer brands in online sports
betting, casino, bingo and poker, the Board sees a risk of confusion regarding
the difference between the company “Unibet Group” and the consumer brand

The name change also includes a revised graphic identity including graphic
identity and values to better cater for a group company that can serve a
multitude of brands across several markets. The name change is a central part of
the growth strategy and will not affect any of the consumer facing brands.
Instead it creates clarity and flexibility, thereby optimising efficiency and
lowering risk.

“In this rapidly changing industry, clarity is essential. This is why we now
propose to change the name of our group company, thereby avoiding confusion and
creating better conditions for our future growth. This is a minor and
predominantly internal change as all the customer facing brands, such as Unibet,
MariaCasino,, Stan James and iGame will remain the same. The change
only relates to the group name”, says Anders Ström, Chairman of the Board of
Directors of Unibet Group.

“Introducing a group name separate from our consumer facing brands will provide
us with the necessary strategic flexibility to ensure we remain at the very
forefront of our industry. As a group we have played an important part in
driving the industry forward, and we intend to continue to do so in the future”,
says Henrik Tjärnström, CEO of Unibet Group.

The chosen name is based on an extensive analysis of the Group culture and
identity. If you look up the word kindred in the dictionary, you will find that
it refers to a relationship between people with similar beliefs, values and
attitudes. The Unibet Group are proud of their strong culture and great people,
and this proposed name truly describes the people of the Group.

The proposed name change is subject to approval by the owners at an
Extraordinary General Meeting, which the Board of Directors intends to call for
to take place in Stockholm on 6 December 2016.

If the EGM approves the resolution the first trading day on Nasdaq Stockholm
under the new Kindred name is expected to be 12 December 2016.
For more information:

Inga Lundberg, Investor Relations
+44 788 799 6116

Alexander Westrell, Group Head of Communications
+46 73 707 1686
About Unibet Group

Unibet Group is one of Europe’s largest listed online gambling operators and is
listed on Nasdaq Stockholm. Unibet Group provides services in 20 languages to
over 15.3 million customers in over 100 countries through several subsidiaries
and brands. Unibet Group is a member of the EGBA, European Gaming and Betting
Association, RGA, Remote Gambling Association in the UK and is audited and
certified by eCOGRA in relation to the pan-European CEN standard on consumer
protection and responsible gaming.

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