Direct Marketing News to Host Forrester Research, RedPoint Global Webinar on Unlocking Data's Potential to Improve the Customer Experience

WELLESLEY HILLS, MA--(Marketwired - October 28, 2016) - RedPoint Global, a leading provider of data management and customer engagement technology, is sponsoring a DMNews webinar featuring Forrester Research Senior Analyst Brandon Purcell that will help marketers improve customer experience by unlocking their data's potential. The webinar, called "Better Data. Better Analytics. Better Experiences." will be held on Thursday, November 3.

To unlock data's potential to improve the customer experience, marketers and business analysts first have to master the data available to their organizations. The webinar will discuss how to overcome challenges around data ingestion and data quality to generate actionable insights that will optimize the customer experience across the entire customer life cycle. They have to master all data available to their organization -- structured and unstructured, 1st party and 3rd party, anonymous and known -- and use it to drive both customer insights and customer engagement initiatives.

What: Direct Marketing News webinar titled, "Better Data. Better Insights. Better Experiences." -- featuring guest speaker from Forrester Research

When: Thursday, November 3, 2016, 1:00 PM ET/10:00 AM PT

Who:

• Brandon Purcell, Senior Analyst Serving Customer Insights Professionals, Forrester Research
• Buck Webb, Vice President of Cloud Solutions, RedPoint Global

Registration: Better Data. Better Insights. Better Experiences.

Why: The digital age -- and the always-addressable customer -- has changed the game for marketers. Not only do customers engage with companies more often via more channels than ever before, but the speed at which data is captured and stored has increased significantly. To unlock data's potential to improve the customer experience, marketers and business analysts first have to master the data available to their organization. Join this webinar with guest speaker Brandon Purcell, senior analyst at Forrester Research, and Buck Webb, vice president of cloud solutions at RedPoint Global, to discuss how to overcome challenges around data ingestion and data quality to generate actionable insights that will optimize the customer experience across the entire customer life cycle.

Attendees will:

• Learn how to overcome common challenges around data ingestion and data quality to generate actionable insights that will increase Customer Lifetime Value (CLV) and optimize the customer experience across the entire customer life cycle.
• Learn to rethink how they're preparing and handling data at scale -- and then using it to generate insights that will personalize the customer experience at an individual level.

About RedPoint Global Inc.
RedPoint Global empowers organizations to bring together all the customer data they need to create precise one-to-one interactions with their customers across any and all marketing channels. Unlike other solutions, the RedPoint Convergent Marketing Platform, a customer engagement platform, enables users to quickly extract structured and unstructured data from wherever it is, easily analyze customer behaviors and preferences, and create precisely the right messaging -- whenever and through whatever channel required -- all from a single platform. No other software provider offers an all-in-one solution PLUS speed-to-market and robust scalability. For more information, visit http://www.redpoint.net or email contact.us@redpoint.net.