Interana Launches New Community Site to Foster Behavioral Analytics Idea Sharing Among Digital Economy Workers

REDWOOD CITY, CA--(Marketwired - Nov 3, 2016) - Interana, the leader in behavioral analytics for the digital economy, today announced the launch of Interania, a new online community that gives Interana users a platform to exchange best practices for behavioral analytics. Interania offers discussion boards, blogs and how-to content to help community members make sense of digital behaviors and hone their analytic skill set. It is the first forum for digital economy workers to share tips and spark meaningful dialogue about how to best use behavioral analytics to drive business results across an organization.

"Interana is the best-kept secret in analytics, and we have built a burgeoning user community that is eager for a way to connect and share best practices for exploring digital behavior," said Christina Noren, Chief Product Officer at Interana. "Interania gives our users an opportunity to not only take ownership of their behavioral analytics contributions within their organizations, but to own their identities within the Interana community and help other practitioners. Interania is an extension of our mission to put data and decision-making power in the hands of the people closest to the business, regardless of if they have a data science background or not. Adding a supportive community around Interana furthers our goal of empowering everyone with interactive behavioral analytics."

Building a Supportive Community for Digital Behavior Exploration
Interania gives Interana users a collaborative, content-rich forum to help them better understand their role in data exploration, as well as to sharpen their data analytics skills. Some of the top Interania features include:

• Community Discussion Forums: Users can interact with other community members to ask questions and share ideas on any topic related to Interana and behavioral analytics, ranging from different approaches to collecting event data from client applications, to ways of analyzing flows of connected device activation and use. They can also provide input on new product features and interact with Interana employees to give feedback.
• In-Depth How-To Articles: Community members can share best practices for everything from how to best utilize various Interana features, to behavioral analytics techniques like calculating a specific retention metric in a digital service.
• Interana Community Identity: As the need to understand customers' behaviors through a wider variety of digital services and channels becomes an increasingly important part of any business, Interania gives users the opportunity to build recognition for their analytics achievements. Users can build their status and rank based on community contributions, ultimately giving them an industry credential that expands beyond the Interania community.
• Tailored User Guides: For the first time ever, Interana is making its documentation free to the public. These updated user guides are geared toward data explorers of all different skill levels with content ranging from a basic overview of product features and dashboards, to in-depth reference materials and guidance on becoming an expert user.

Interania already has several experienced users actively contributing to the community with thousands of others ready to join and share their insights and questions.

"As a longtime Interana user and champion, I am really happy to now be able to share ideas with other industry experts and users," said Jon Cotter, longtime Interana user. "Democratizing help this way is a great direction and takes advantage of the enthusiasm of the broader Interana user community."

To view the Interania community and public Interana user guides, visit: www.interania.com

About Interana
Interana empowers users across digital economy businesses such as Microsoft, Tinder, Sonos and Imgur in roles from product, growth, marketing, UX, sales, support and content to routinely and interactively explore real behavior to inform everything they do. Interana is all in one software that replays massive volumes of events across large populations of actors to answer virtually any behavioral question through an interactive visual interface married to a blindingly fast, scalable and distributed proprietary back end.