PHILADELPHIA, Nov. 03, 2016 (GLOBE NEWSWIRE) -- iQ Media (www.iq.media), the pioneer of real-time searchable TV for paid and earned media, today released its “2016 Presidential Campaign Ad Spend Report,” which offers a detailed account of each presidential candidate’s daily TV advertisements between September 25 and and November 2, 2016. iQ Media tracked national and local TV advertising across U.S. national and local markets, revealing that each candidate has consistently spent over 70% of their total ad budgets on local TV advertising—and less than 30% on national TV ads—since late September. The full report can be downloaded here.
“While the majority of recent presidential ad campaign coverage has focused on Trump and Clinton’s national ad spend, the local ad data tells the more important story,” said John Derham, Head of Innovation and Co-Founder of iQ Media, who led research efforts. “We’re seeing telling spending patterns that offer much insight into each candidates’ strategy, including sudden spending surges in target markets, in response to pivotal media moments on the same days.”
iQ Media tracked commercials that were directly endorsed by the candidates. iQ Media did not track ads put out by PACs or other unofficial political campaign groups.
Ad values are based on Nielsen and Squad data for each market, and are weighted according to network and time of day.
To speak with John Derham of iQ Media about these findings, please contact Gretel Going at email@example.com.
About iQ Media
iQ Media is the pioneer of real-time searchable TV, changing the way marketers access and evaluate their brand performance across earned and paid media. With over 22 million hours of TV content from 210 DMAs, iQ Media delivers heard and seen logo recognition, competitor data, industry benchmarks and local to national-level audience data. Serving brands such as Domino's Pizza, Energizer, NHL, Red Bull and Sonic, iQ Media provides a single, user-friendly platform that helps marketing, PR and customer insights teams better understand earned and paid media TV ROI, moments after it happens. For more information, please visit www.iq.media
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