TORONTO, ON--(Marketwired - November 07, 2016) - TREND Financial now provides customers with Instant Financing Pre-Approvals through TREND VIP Dealers.

TREND Financial released today version 2.0 of its VIP Dealer Portal with enhancements including the ability of its VIP dealers to receive immediate loan financing pre-approvals. Customers applying for vehicle financing through the TREND VIP dealer portal can obtain instant credit pre-approvals, that they can then apply towards vehicle inventories at TREND VIP Dealers.

Online immediate pre-approvals now provide TREND's VIP dealers the opportunity to immediately receive an indication of a customer's financing ability, thereby giving vehicle purchasers a better customer experience and dealer inventory matching and management capabilities.

The decision to release immediate financing pre-approvals to VIP dealer customers comes after pilot testing of version 1.0 of the VIP Dealer financing portal released earlier in 2016, in response to dealers' expressed need to have real and quick customer pre-approvals to expedite sales and to enhance the customer experience.

According to Eric Kaplan, TREND C.O.O., "Release 2.0 of the VIP Dealer Portal is part of TREND's technology road-map designed to reinvent the traditional used vehicle financing and sales business model. TREND Financial's technology team has the mandate to provide TREND VIP Dealers with proprietary technological platforms that will accelerate the lending process, enhance the customer experience and increase sales leads. Already TREND's automated financing algorithm has reshaped credit adjudication in the speed and quality of pre-approvals, with much more potential to come."

From generating immediate pre-approvals to ultimately providing its VIP Dealers with leading platforms that will allow for a complete digital finance application process, TREND Financial through its technology team continues to innovate when it comes to how dealers sell and customers purchase their vehicles. Customers are looking for solutions that will reduce the time and complexity of the car financing process and the immediate pre-approval financing solution from TREND Financial is expected to materially enhance this client experience.

"Digital technology continues to be a way of the future when it comes to the financing and purchase of a vehicle," according to TREND Financial's C.F.O. Brent Sawadsky. "Digital technology will play a key factor when it comes to funding of deals and providing a transparent financing transaction for vehicle purchasers and partner VIP Dealers. The release of an immediate pre-approval to our VIP Dealers through our digital dealer portal will result in a highly efficient process when it comes to the financing aspect of purchasing vehicles."

In accordance with its technological road-map, TREND Financial will continue to provide TREND VIP Dealers with innovative digital solutions to enhance the customer and dealer automotive finance experience.

About TREND Financial

TREND Financial is a Canadian automotive lender with a management team that has extensive automobile finance experience, funding over $125 million dollars in consumer automotive loans to date. TREND Financial continues to build and grow with state-of-the-art technology and processes to service customers in a dealer friendly environment. Its understanding of consumers' and dealer's needs has established this lender as one of Canada's top auto finance companies, being included in Canadian Business magazine PROFIT's Top Startup 50 Companies and Auto Remarketing Canada's Power 200 rankings for 2016. For more information on TREND Financial, please visit our website at

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Contact Information:


Eric Kaplan
Chief Operations Officer
Telephone: 1-416-907-8286 EXT 301