SOUTH WHITLEY, Ind., Nov. 13, 2016 (GLOBE NEWSWIRE) -- This week, Stumps Party introduced a redesigned website, which they expect to improve the shopping experience for professional and amateur event planners. features a simplified site navigation that allows customers to discover any of their 35,000 products in under three clicks. The company, who is celebrating 90 years of business this year, launched this new site redesign to keep up with the needs of their customers in an ever-changing industry.

A photo accompanying this announcement is available at

Matt Wojewuczki, Chief Executive Officer, emphasized that the customer experience was at the forefront when making decisions for the new site.

“We are improving the layout of our site helping customers find product and solutions faster and providing tools to help plan celebrations for our customers,” said Wojewuczki.

Other helpful features that the site offers are, making relevant product recommendations, providing a consistent experience across all devices, improving account portal (which helps with tracking orders and viewing order histories), making improvements to the navigation, boosting site speed, and creating more content to inspire and help plan celebrations.

The redesigned site is expected to make planning memorable celebrations more efficient.

“We know our customers are busy, and they shop on multiple devices (e.g. mobile while on the go), and we want to make that as easy as possible,” said Wojewuczki.

A particularly exciting feature to the company is more advanced options to personalize.

“One of the most exciting new features is a redesigned personalization engine that continues to provide robust capabilities while being mobile focused,” said Bart Robinson, Vice President of Product Management.

In its 90 years of operation, Stumps has placed an emphasis on customized solutions for party and event planning.

“We started 90 years ago, and have made many changes as we have grown and expanded our product offering,” said Wojewuczki. “This is just one more step in evolution, and is aligned with our passion for making celebrations for our customers as special and unique as possible.”

Throughout the end of 2016, Stumps Party will be celebrating the milestone with “90 Days of Deals.”

About Stumps Party

Stumps Party started selling personalized prom party favors for prom 90 years ago. Today, the company sells to event planners across the nation and provides innovative solutions for the needs of their customer. With more than 35,000 products available, Stumps Party is the premier destination for exclusive event themes, large format items, and personalized products.

Taylor Newnam 
260-723-5171 x1044