TORONTO, ON--(Marketwired - November 15, 2016) - Wishes for Olivia is proud to announce its 4th annual Princess Ball, taking place on Sunday, April 23, 2017 at the Liberty Grand Governor's Ballroom. The annual family-friendly charity gala raises money for Make-A-Wish Canada in memory of Olivia Grace White, who died suddenly at the age of 5. Tickets will be released for sale on November 22 and December 6 in addition to full table sponsorship opportunities.

Olivia, who died in her sleep on Boxing Day in 2012 of an undiagnosed blood infection, had a tender heart and a giving spirit, so her mother, Jennifer White, founded The Princess Ball in 2014 as a grand gesture to turn her tragedy into legacy. Proceeds raised through The Princess Ball and other Wishes for Olivia initiatives have supported 20 children getting their wish granted through Make-A-Wish Canada.

"Olivia will forever be in our hearts, and in her short life, she spoke of sharing a little magic with other children who might not have the opportunity to experience it," says Jennifer White, founder and organizer of the event. "Our goal is to grant at least 7 more wishes this year through Make-A-Wish Canada in Olivia's memory."

Hosted again by Boom 97.3's morning show host Stu Jeffries, The Liberty Grand Governor's Ballroom will be transformed into a French chateau for an event fit for Beauty and her Beast. With energetic entertainment and so many activities on-site, The Princess Ball is expected to be another visually stunning family-friendly event.

Sponsors and partners for the 2016 The Princess Ball include: Home Trust Company, NagataConnex, Marketers on Demand, Liquid Entertainment, Castle Bound, Michelle Fernandes Photography, Memory Tree, Photoworks, Tandem Studios, and SongBird Marketing Communications, with more to come.

April 23, 2017, 12:00 - 4:00 PM

The Liberty Grand, Governor's Ballroom
25 British Columbia Rd. (Exhibition Place), Toronto, ON M6K 3C3

Tickets are $150 for adults (13+), $100 for children (2-12), and $25 for infants (under 2)
Early-bird tickets go on sale November 22, 2016 (Includes a customized printed invitation for holiday giving.)
General public tickets go on sale December 6, 2016
For corporate table sponsorship opportunities contact

About Wishes for Olivia Fundraising Organization

Wishes for Olivia is a registered Not-for-Profit that was started in 2013 by Jennifer and Glenn White. The organization raises money for Make-A-Wish Canada in memory of Olivia Grace White, who died at the age of 5 of an undiagnosed blood infection. Wishes for Olivia participates in a number of fundraising activities throughout the year, including Tough Mudder -- competing as the "Cinder-Hell Yeahs" (annual), various team events/competitions, and, most notably, the annual charity gala The Princess Ball. To date, Wishes for Olivia has raised over $205,000 for Make-A-Wish Canada.

For more information visit and

Image Available:
Image Available:
Image Available:

Contact Information:

For media inquiries, contact:

Candace Huntly
SongBird Marketing Communications