Global Augmented Reality (AR) Market will reach USD 133.78 Billion by 2021: Zion Market Research

According to the report, global demand for digital transformation market was valued at around USD 150.50 billion in 2015 and is expected to reach approximately USD 431.71 billion in 2021, growing at a CAGR of slightly above 19.2% between 2016 and 2021.

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Sarasota, FL, Nov. 24, 2016 (GLOBE NEWSWIRE) -- Zion Research has published a new report titled “Augmented Reality (AR) Market (Sensor, Display and Software) for Aerospace& Defense, Industrial, consumer, Commercial, E-Commerce, Retail and Other Applications: Global Industry Perspective, Comprehensive Analysis, Size, Share, Growth, Segment, Trends and Forecast, 2015 – 2021”. According to the report, global demand for augmented reality market was valued at around USD 3.33 Billion in 2015 and is expected to reach approximately USD 133.78 Billion in 2021, growing at a CAGR of slightly above 85.2% between 2016 and 2021.

Augmented reality (AR) technology is one of the emerging technologies in the field of displays that would make a mark in the near future. Augmented reality technology is used in various fields such as aerospace & defense, commercial, retails and e-commerce. The gaming sector would be more engaging & interactive with the help of augmented reality technology.

Browse through 18 Market Tables and 29 Figures spread over 110 Pages and in-depth TOC on “Global Augmented Reality Market: By Component, Display Type, Application, Industry Size, Share, Analysis, and Forecast 2015-2021”.

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Emerging trends such as escalating convergence between wearable devices, AR, and GPS are anticipated to drive demand of augmented reality market. High penetration of smartphones and tablet is the major factor in prompting this market adoption. User Interface (UI) limitations may curtail the growth of this market. It also shows technical inefficiency in determining various physical obstructions due to lack of information in view management.

Augmented reality (AR) market is segmented on the basis of the component, display, application, and region. Components involved in this technology are hardware (display, semiconductors, sensor) and software. The hardware components are estimated to grow robust CAGR over the forecast period. Companies such as Sony and Microsoft are expected to launch their augmented reality based devices by 2016, which is expected to intensify market competition over the forecast period. Further, several companies are working on enhancing the quality of sensors and processors which is used in AR devices. For instance, Google has collaborated with the chip manufacturers to build camera processors and components for Android smartphones.

Browse the full "Augmented Reality (AR) (Sensor, Display and Software) Market for Aerospace& Defense, Industrial, consumer, Commercial, E-Commerce, Retail and Other Applications: Global Industry Perspective, Comprehensive Analysis, Size, Share, Growth, Segment, Trends and Forecast, 2015 – 2021" report at

On the basis of application the augmented reality (AR) market is segmented into aerospace and defense, commercial, industrial, retails and e-commerce. The commercial applications such as e-learning, tourism and e-commerce are predicted to exhibit substantial growth due to the penetration of smartphones, and tablet. Furthermore, by display type, head mounted display (HMD), head-up display (HUD), hand held display and the spatial display is the major segments of the industry. In the naval space, HMDs are used in difficult terrain and also for low visibility areas for improving navigational and visual capabilities. By HMD soldiers can access strategic information including thermal imaging data while viewing the real environment, which has the force to increase demand of augmented reality (AR) market.

In terms of revenue, Asia Pacific held the largest share of the global augmented reality (AR) market and is set to continue to dominate the globe marketplace throughout the foreseeable future. This growth is mainly attributed to the booming service sector in countries like China and India. China is expected to drive the regional growth with the increasing investments in augmented reality devices and software. AR market in China is mainly driven by the high production of the smartphone industry. Local vendors have invested significantly in the AR technology and are expected to launch new smartphone apps that may further fuel market growth in the region.  Many companies in North America are also investing in augmented reality market through collaboration and strategic alliances with another player that is expected to escalate the AR market growth in the region.

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Europe is another leading regional market and is predicted to witness noteworthy growth in the forecast period. The market growth is impelling due to the rising demand of augmented reality (AR) in automotive and retail sectors. Increasing investments by countries such as Germany and the UK are some of the major contributing factors to the growth of augmented reality (AR) market in Europe.

The developing economies in Latin America also have a potential market for the growth of the augmented reality (AR) market. High demand for technology based augmented reality devices are the key growth factors anticipated to contribute to the growth of the market in augmented reality of Latin America. The Middle East and Africa is estimated to be one of the fastest growing regional markets for augmented reality market in the coming years.

Some of the key players in the augmented reality (AR) are Immersion, Magic Leap, Daqri LLC, Apple, Blippar, Sony, Wikitude, Microsoft, PTC, Google, Infinity Augmented Reality, CyberGlove Systems Inc., ODG, Eon Reality, Inc., and Samsung Electronics, among others

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The report segment of global augmented reality (AR) market is as follows:

Global Augmented Reality (AR): Component Segment analysis

  • Hardware (Sensor, Semiconductor, and Display)
  • Software

Global Augmented Reality (AR):  Display Segment analysis

  • Head-mounted display  
  • Head-up display
  • Handheld display
  • Spatial display

Global Augmented Reality (AR): Application Segment analysis

  • Aerospace & Defense
  • Industrial 
  • Consumer
  • Commercial
  • E-Commerce
  • Retails

Global Augmented Reality (AR):  Regional Segment analysis

  • North America 
  • Europe
  • Asia Pacific
  • Latin America
  • The Middle East and Africa

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