Max Sound's Newest Advisory Board Member Kenneth Lustig Joins VLL'S Steering Committee


SAN DIEGO, CA--(Marketwired - December 06, 2016) - Max Sound Corporation (MAXD) (OTCQB: MAXD) announced today that Kenneth Lustig is on MAXD's Advisory Board and has recently joined the steering committee of our new venture with Vedanti where Max Sound recently became a co-owner of the Optimized Data Transmission (ODT) patent portfolio.

MAXD's CEO John Blaisure says, "Ken has a deep background in joint ventures, media, and technology development programs. He formed and oversaw several ventures during his career at Microsoft and has been highly instrumental in the development of our new venture with Vedanti. We are very fortunate to have him advise us as we expand MAXD's activities in the audio and video fields, as well as move forward towards monetizing the ODT portfolio. His vast experience and expertise in both the media and IP fields will be a huge asset to MAXD and Vedanti."

Mr. Lustig is a highly experienced technology executive with over 20 years of corporate leadership, M&A, private equity, and business development experience. From 2015-present, Mr. Lustig has been advising a range of industry leading multi-national technology companies on Intellectual Property. He is also an active investor in and advisor to several early stage venture backed technology businesses. From 2011 through 2014, Mr. Lustig was a Vice President at Intellectual Ventures (IV), overseeing Strategic Portfolio Monetization. Mr. Lustig led the team responsible for the acquisition, management and monetization of IV's largest IP portfolios, including the Kodak Digital Imaging patent portfolio. He also oversaw many of IV's most important strategic partner relationships. Mr. Lustig spent more than 11 years at Microsoft, where he served most recently as the Managing Director of IP Investments and Acquisitions. He was head of the Content Guard venture (jointly owned with Time Warner and Technicolor), as well as responsible for some of Microsoft's largest IP related transactions, He was also deeply involved in Microsoft's long range strategic planning programs across its platform businesses. In addition, he spent several years leading part of Microsoft's Corporate Development and Strategy Group focused on strategy, acquisitions, and investments across a range of sectors including media, global telecom, internet services, and emerging technologies. He managed some of Microsoft's largest strategic partner engagements Preceding Microsoft, Mr. Lustig spent nine years as a global investment banker.

"I'm thrilled to be assisting the MAXD team to help the Company, monetize its co-owned patent portfolio, as well as explore and develop new platform businesses," says Mr. Lustig.

About Max Sound Corporation: As creators of the acclaimed MAX-D HD Audio, Max Sound can provide a better solution for Audio, Video and Data transmissions. Max Sound Corporation is the company that brings forth technologies for the betterment of our world, including being co owners of the Optimized Data Transmission Technology patent portfolio. Max Sound®, MAXD® and MAX-D Audio Perfected® and HD Audio® are registered trademarks. All other trademarks are the property of their respective owners. To learn more about the MAX-D Technology, please visit http://maxd.audio.

About VLL (Vedanti Licensing Limited): VLL Is a UK entity that focuses on licensing patent assets in the global market, with the goal of assisting in the development of products that will pave the way for the next generation of mobile users.

SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: Statements in this press release which are not purely historical, including statements regarding Max Sound's intentions, beliefs, expectations, representations, projections, plans or strategies regarding the future are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The forward-looking statements involve risks and uncertainties including, but not limited to, the risks associated with the effect of changing economic conditions, trends in the products markets, variations in the company's cash flow or adequacy of capital resources, market acceptance risks, technical development risks, and other risk factors. The company cautions investors not to place undue reliance on the forward-looking statements contained in this press release. Max Sound disclaims any obligation and does not undertake to update or revise any forward-looking statements in this press release. Expanded and historical information is made available to the public by Max Sound Corporation and its Affiliates on its website http://maxd.audio or at http://www.sec.gov.

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