NASHUA, NH--(Marketwired - Dec 6, 2016) - Dresner Advisory Services today published the 2016 Big Data Analytics Market Study, part of the Wisdom of Crowds® Series of Research. The 2nd Edition report shows a sharp increase in the uptake and interest in big data analytics, defined as systems that enable end-user access to and analysis of data contained and managed within the Hadoop ecosystem.

According to the 2016 Big Data Analytics Market Study, high tech organizations, typically a first-mover segment, lead big data adoption in 2016, with 59 percent reporting current use. Telecommunications, with possibly the greatest data transaction volume of any industry, is the next most likely industry to currently use big data analytics (50%). The top big data use cases are data warehouse optimization, followed by customer/social analysis.

"Current adoption and future plans for the use of big data analytics have reached a level of significance we did not see last year," said Howard Dresner, founder and chief research officer at Dresner Advisory Services. "However, interest in big data varies widely among organizations and will be critical to some while remaining irrelevant to others. Overall, big data analytics still distantly trails the status and penetration of mainstream business intelligence practices such as reporting, dashboards, and end user self service."

Compared to 2015, industry interest appears to be leveling off. Overall, software vendors are still highly positive on big data, but have tempered their enthusiasm slightly to present a more realistic outlook for big data adoption plans.

The top big data infrastructure choice among users is Spark, followed by Map/Reduce, Yarn, and Oozie, with Spark gaining status as a category leader over time. Industry support is strongest for Map/Reduce, but Spark is closing in quickly. Year over year, industry plans for supporting Map/Reduce, Spark, Yarn, and Tez have all gathered momentum.

Wisdom of Crowds® research is based on data collected on usage and deployment trends, products, and vendors. Users in all roles and throughout all industries contributed to provide a complete view of realities, plans, and perceptions of the market. To purchase a copy of the 2016 Big Data Analytics Market Study, visit

About Dresner Advisory Services
Dresner Advisory Services was formed by Howard Dresner, an independent analyst, author, lecturer, and business adviser. Dresner Advisory Services, LLC focuses on creating and sharing thought leadership for Business Intelligence (BI) and related areas.

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Danielle Guinebertiere
Dresner Advisory Services

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