Forrester's Mobile Engagement Automation Solutions Report Highlights Swrve's Tailored Campaigns, Event Tracking and Analytics and Real-Time Automation as Competitive Differentiators
SAN FRANCISCO, CA--(Marketwired - December 06, 2016) - Swrve, a leader in mobile marketing engagement, has been profiled in Forrester's report, "Toolkit: Mobile Engagement Automation Solutions," applauds the company for its powerful engagement platform and ease-of-use. The Swrve platform dramatically boosts in-app conversions by anticipating what customers need in each mobile moment, using machine learning to deliver tailored mobile experiences. Forrester specifically calls out Swrve's multi-pronged, data-driven approach to engagement and use of real-time user behavior to optimize results.
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"The Swrve Platform powers up to 10 billion events a day on over two billion downloaded apps," said Lisa Cleary, head of product of Swrve. "Our strength is delivering personalized, impactful mobile experiences to users at scale, and the Forrester profile encapsulates that perfectly. As we close out the year with record-breaking mobile sales for the holiday season, businesses should be taking a critical look at their mobile strategies to remain competitive in 2017. Forrester's report emphasizes the need for usefulness and agility in mobile marketing, something many big companies still struggle with. We've worked hard to perfect a solution that bridges the gap between enterprises and modern consumers, and we'll keep evolving to support that goal."
Highlights From the Report:
Highlights From Swrve's profile:
About Swrve
Processing up to ten billion events daily, Swrve's Mobile Engagement Platform helps enterprises maximize engagement and monetization by empowering marketers to deliver bespoke mobile experiences to every customer. Swrve provides a comprehensive set of mobile-first capabilities that include audience targeting, real-time segmentation, conversations, push notifications, in-app messaging, A/B testing, predictive models, real-time data orchestration, and rich analytics across all marketing channels. Swrve partners with leading brands, agencies and technology partners -- including The Guardian, Condé Nast, Warner Brothers, Salesforce, Oracle, and Marketo -- and is installed in hundreds of apps across industries, such as retail, media, travel/hospitality, entertainment, sports, games, and banking.
Contact Information:
PRESS CONTACTS:
Natalie Wolfrom
Public Relations for Swrve
swrve@bocacommunications.com
(415) 609-7092