JERICHO, NY--(Marketwired - Dec 7, 2016) - Ecosciences, Inc. (
Dan Cohen is an innovative, results oriented marketing/sales professional with over 28 years of experience and a passion for building brands. He has proven success in the areas of marketing, sales, digital, advertising, new product launches, and establishing both retail and commercial distribution.
Mr. Cohen graduated Hofstra Law School in 1984 in the top 11% of his class. He practiced law in New York State from 1984 - 1988 with a focus on contracts, commercial and personal litigation. In 1988 he joined privately held Back To Nature Products Co. as a 50% partner and held the office of Vice President. Mr. Cohen and his partner ran the day-to-day operations of the company. Mr. Cohen's primary duties included managing all aspects of the marketing and sales for products including safer paint removers, lead abatement products and green cleaners. He developed various product lines for the consumer retail market, the governmental market and commercial markets including environmental, industrial, building and restoration. His duties also included establishing product pricing, designing literature and product labels, conceptualizing and implementing the advertising program, hiring all sales personnel and reviewing and negotiating contracts.
Mr. Cohen's unique skills include an expertise in direct response and electronic retailing and knowing how to use infomercials to drive consumer demand. He ran five infomercial campaigns including the Ready-Strip Safer Paint & Varnish Remover which aired for 7 1/2 years. His duties included overseeing TV production, establishing product offers, telemarketing, media planning and execution, fulfillment and "As Seen on TV" retail. He managed the home shopping campaigns at ShopNBC and QVC which included a ten-year run. He also supervised all digital including e-commerce, web-site design, SEO, pay per click, and social media.
Back To Nature was sold in 2009. During his tenure, Mr. Cohen managed 22 full-time employees and 45+ independent sales representatives and the business sold to over 6,000 accounts, including Sherwin-Williams, ACE Hardware, True-Value, Do It Best, Home Depot, Sears Hardware, Bed, Bath & Beyond, Lancaster-Schermann, Orgill Distribution, and QVC. Mr. Cohen built Ready-Strip into the leading consumer recognized safer paint & varnish remover. Back To Nature products were successfully used in many prestigious locations including The U.S. Capitol Dome, Smithsonian Institute, National Institute of Health, NYC Housing and Board of Education, 5 state capitols, US Army at WestPoint, National Park Service (a premier amusement park in Orlando, Florida), Annheuser Busch, Consolidated Edison, and the USDA facility in Albany California.
Mr. Cohen commented, "My number one job is building sales for our products and servicing our customers, both large and small. I believe that the growth opportunity for the Company is tremendous and I am not only excited about joining the Company, but very enthusiastic to get started and moving the Company forward."
Joel Falitz, CEO of the Company, commented, "We have mentioned for some time a plan to build our team, we just wanted to be diligent in finding the right person to lead building our operations and growing our sales. We are confident Mr. Cohen is just that person. We look forward to sharing our results with our shareholders as milestones are achieved by Dan and the Company."
About Ecosciences, Inc.
Ecosciences, Inc. focuses on building, acquiring and investing in businesses around ecological and life sciences. From waste water remediation to healthcare and more, Ecosciences, Inc. is committed to building a better living environment for all people. The Company currently has one wholly-owned subsidiary, Eco-logical Concepts, Inc., which operates the Company's core business of producing and selling bio-remediation products under the brands TRAP-EZE, SEPT-EZE, TANK-EZE and WASH-EZE.
For additional information, please visit the Company's website at www.ecosciences.company, the contents of which are not incorporated into this press release.
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