Collaboration lets marketers capitalize on the convergence of local search and consumer reviews to reach more customers
SEATTLE, WA--(Marketwired - Dec 13, 2016) - Moz, the global leader in SEO software that helps businesses of all sizes raise their visibility with customers online and drive conversions to offline, announced a partnership with leading consumer review site Yelp. Marketers can now claim and manage all of their Yelp listings in Moz Local to increase the likelihood that more new customers will be able to find their business in a local search. Part of a new Moz Local product line-up announced November 17, 2016, this first-of-its-kind integration will be available to customers in early 2017.
"We're excited to partner with Moz Local to help businesses claim and manage their presence on Yelp via Moz Local's platform," said Chad Richard, senior vice president of business and corporate development at Yelp. "Moz's integration of our new claiming services API will deliver a one-stop listing management experience. Businesses will now be able to efficiently claim their Yelp listings, individually or as a group, while employing Moz Local's location data management solutions to optimize their pages on Yelp."
Marketing leaders have realized that local SEO represents a strategic investment in the bottom of the marketing funnel. It serves the vital role of ensuring the effectiveness of paid marketing investments by driving purchase-ready customers to their local business locations. To that end, Yelp provides a critical customer touchpoint for businesses, and having listings on Yelp helps them rank in local searches. The combination of Moz's foremost local SEO technology with Yelp, a favorite consumer review site that attracts over 100 million unique visitors monthly, enables marketers to capitalize on this digital marketing opportunity more easily than ever before.
Moz Local's Yelp integration complements the Moz Local Reputation Monitoring and Management feature set, which provides Yelp review snippets right in the Moz Local dashboard. Marketers receive notifications when new reviews are created, so they never miss a review. Marketers can respond to Yelp reviews by linking directly to the Yelp review management user experience.
"Moz Local focuses intently on ensuring that businesses large and small appear where customers search for local businesses," said Dudley Carr, Chief Product Officer, Moz Local at Moz. "This collaboration -- through our focus on transparency and simplicity -- ensures that consumers who visit Yelp choose your business."
Moz Local is the active location data management solution that helps businesses of all sizes maximize the marketing power of local search. With industry-leading business listing distribution, verified listing accuracy, unparalleled duplicate detection and closure, and advanced analytics for traffic, ranking, customer-action and competitors, Moz Local delivers best-in-class capability and value. Moz Local actively manages over 80,000 listings.
Moz is the global leader in SEO software. The company provides proprietary and industry metrics like MozRank, MozTrust, Domain Authority, and Page Authority -- all of which help marketers better understand the value and ranking potential of domains and webpages. Moz is based in Seattle and loves engaging with its community of over 500,000 marketing professionals. Learn more about Moz at www.moz.com