Alkaline Water Co. Premium Water Brand Alkaline88 Now Available in Fresh Thyme Farmers Markets

SCOTTSDALE, AZ--(Marketwired - Dec 13, 2016) - The Alkaline Water Company Inc. (OTCQB: WTER) (the "Company"), developers of an innovative state-of-the-art proprietary electrolysis beverage process packaged and sold in 500ml, 700ml, 1-liter, 3-liter and 1-gallon sizes under the trade name Alkaline88, is pleased to announce acceptance for product placement in the one (1) gallon size at Fresh Thyme Farmers Markets.

Richard A. Wright, COO of the Alkaline Water Company, notes, "We are thrilled about being accepted by one of the newest and most exciting retail grocery chains in the country. Alkaline88 is an ideal fit with Fresh Thyme's health-conscious customers. We would also like to thank the hard work of the sales and marketing team at CA Fortune. Their ability to promote our brand and their network of trade channels are the reason we are fortunate enough to be associated with elite retail groups such as Fresh Thyme."

About Fresh Thyme:
Fresh Thyme is a suburban Chicago-based specialty supermarket chain, focused on offering a "new, healthy, fresh and organic way to grocery shop." Launched in 2014, it is a fast-growing new chain concentrated in the Midwest. Fresh Thyme operates 36 stores in Illinois, Iowa, Indiana, Kentucky, Michigan, Minnesota, Missouri, Nebraska, Ohio and Wisconsin. It plans to open 12 new stores by year end and expand to 60 stores in the near future.

About The Alkaline Water Company Inc. (OTCQB: WTER):
The Alkaline Water Company Inc. has developed an innovative, state-of-the-art, proprietary electrolysis process that produces healthy alkaline water for a balanced lifestyle. The company is focused on the business of distributing and marketing the retail sale of its cost-effective packaged Alkaline88 water beverage products. The Alkaline Water Company Inc. is currently in the midst of a national mass-market expansion program and is available for consumer sales at major retail locations across the United States. Learn more about The Alkaline Water Company Inc. by visiting www.thealkalinewaterco.com.

About Alkaline88:
Alkaline88 is a premier bottled alkaline drinking water with an 8.8-pH balance. Enhanced with trace minerals and electrolytes, the product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged 500ml, 700ml, and 1-liter, 3-liter and 1-gallon sizes. Learn more about the science of Alkaline88 at www.alkaline88.com.

Notice Regarding Forward-Looking Statements:
This press release contains "forward-looking statements." Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, The Alkaline Water Company Inc.'s expectations for continued growth and expansion of the Alkaline88 brand over the next fiscal year. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with developing new products and operating as a development stage company, our ability to raise the additional funding we will need to continue to pursue our business and product development plans, competition in the industry in which we operate and market conditions. These forward-looking statements are made as of the date of this press release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States of America. Although we believe that any beliefs, plans, expectations and intentions will prove to be accurate, investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents we file with the SEC, available at www.sec.gov.