NASHVILLE, TN--(Marketwired - December 14, 2016) -
Nissan dealerships nationwide have teamed with Star Wars: Force for Change to host a toy drive benefitting the Toys for Tots organization on Dec. 17 and 18.
Participating Nissan dealerships across the country will collect unwrapped toys for distribution by Toys for Tots in time for the holidays. A special sweepstakes is being offered during the weekend for a chance to win tickets, valued up to $20 total to "Rogue One: A Star Wars Story," which is in theaters beginning on Dec. 16. See full program rules and alternate forms of entry: CFAPromo.com/MovieTickets.
"Nissan's alliance with Lucasfilm and Star Wars reminds us that everybody has the choice to be a hero, and the holidays are a time when many children can benefit from the generosity of everyday heroes," said Jeremy Tucker, vice president, Marketing Communications & Media, Nissan North America, Inc. "This toy drive is a way of bringing the magic and excitement of Star Wars to kids, so that they may experience the joy of the holidays with a message of hope."
Segments encouraging viewers to donate toys with Nissan will air on numerous ABC properties this month. Those spots include a special segment on ABC's "Jimmy Kimmel Live" and ABC's "Good Morning America." The campaign also includes a 'Go Rogue' celebrity vignette, starring Ken Jeong (of ABC's "Dr. Ken") and ESPN Monday Night Football analyst Charles Woodson, which will air in ABC's eight Owned TV markets (New York, Los Angeles, Chicago, Philadelphia, Raleigh-Durham, Houston, San Francisco and Fresno), on numerous ABC-TV affiliates as well as during the "Heisman on ESPN" program.
"It's especially gratifying to work on a campaign that will help bring joy to deserving children during the holidays," said Debra OConnell, president of ABC National TV Sales. "Our local communities love to give back and this partnership inspires that spirit across our ABC platforms."
About Nissan Rogue
The Nissan Rogue, marching its way to the top-selling spot in the Nissan lineup, has been updated for the 2017 model year with fresh exterior and interior treatments, an expanded suite of Nissan Safety Shield technology including available Forward Emergency Braking with Pedestrian Detection*, and the first ever Rogue Hybrid model. For more information on the 2017 Rogue and the complete lineup of Nissan vehicles, please visit NissanUSA.com or Nissan.CA.
About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S. Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the U.S. media sites NissanNews.com and InfinitiNews.com.
About Nissan Motor Co., Ltd.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, Infiniti and Datsun brands. In fiscal year 2015, the company sold more than 5.4 million vehicles globally, generating revenue of 12.2 trillion yen. Nissan engineers, manufactures and markets the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan's global headquarters in Yokohama, Japan manages operations in six regions: ASEAN & Oceania; Africa, Middle East & India; China; Europe; Latin America and North America. Nissan has been partnered with French manufacturer Renault since 1999 and Mitsubishi Motors since 2016 under the Renault-Nissan Alliance.
About ABC National Television Sales
ABC National Television Sales is the sales and marketing arm of the ABC Owned Television Stations Group. Headed by President Debra O'Connell, the group is responsible for national advertising sales at ABC's eight owned stations in New York, Los Angeles, Chicago, Philadelphia, San Francisco, Houston, Raleigh-Durham and Fresno as well as their extensive digital platforms and ABC Regional Sports & Entertainment Out of Home properties. ABC National Television Sales has ten regional sales offices in New York, Los Angeles, Chicago, Philadelphia, San Francisco, Dallas, Atlanta, Detroit, Boston and Seattle.
About Star Wars: Force For Change
Star Wars: Force for Change, a charitable initiative from Lucasfilm and Disney, harnesses the strength of Star Wars to empower and improve the lives of children around the world. Born in 2014, it was inspired by Star Wars fans, and the countless hours they have dedicated to philanthropy over the past three decades. To date, over $12 million has been raised for charitable causes around the world on behalf of Star Wars: Force for Change, including $8M towards UNICEF's programs to put children first. With a bright future ahead, and new Star Wars stories to be told, Force for Change aims to continue collaborating with causes and encouraging others to be forces for change in their own community. To learn more, please visit ForceForChange.com.
About "Rogue One: A Star Wars Story"
From Lucasfilm comes the first of the Star Wars standalone films, "Rogue One: A Star Wars Story," an all-new epic adventure. In a time of conflict, a group of unlikely heroes band together on a mission to steal the plans to the Death Star, the Empire's ultimate weapon of destruction. This key event in the Star Wars timeline brings together ordinary people who choose to do extraordinary things, and in doing so, become part of something greater than themselves.
"Rogue One: A Star Wars Story" is directed by Gareth Edwards and stars Felicity Jones, Diego Luna, Ben Mendelsohn, Donnie Yen, Mads Mikkelsen, Alan Tudyk, Riz Ahmed, with Jiang Wen and Forest Whitaker. Kathleen Kennedy, Allison Shearmur and Simon Emanuel are producing, with John Knoll and Jason McGatlin serving as executive producers. The story is by John Knoll and Gary Whitta, and the screenplay is by Chris Weitz and Tony Gilroy. "Rogue One: A Star Wars Story" opens in U.S. theaters on December 16, 2016.
About "Nissan Rogue Toy Drive Event Promotion
NO PURCHASE, DONATION, OR SALES PRESENTATION NECESSARY. Void where prohibited. Ends 12/18/16 at 11:59:59 p.m. ET. Open to legal residents of the US/DC 18 and older. To enter, visit your local Nissan Dealership and ask for the toll free Game number. Message & Data Rates May Apply. For Official Rules including alternate means of entry, odds of winning and prize details visit www.cfapromo.com/movietickets. Sponsored by Nissan North America, Inc.
Nissan Brand Communications
Christopher J. Argyropoulos
Walt Disney Studios Global Publicity
Global Publicity (LA)
Global Publicity (NY)
Derek Del Rossi