MONTREAL, QC--(Marketwired - January 10, 2017) - Engagement Labs (
"TotalSocial has quickly gained traction with the senior leadership teams at a number of major global brands and has been integrated it into their marketing strategies. The early success of TotalSocial, including a strong perceived return-on-investment, was the driving force behind the renewal of the contract, which includes improved economics for Engagement Labs compared to the original agreement," said Ed Keller, CEO of Engagement Labs. "We are extremely encouraged that TotalSocial data and diagnostics are viewed as integral key performance indicators for the Customer's marketing strategy, and we look forward to delivering increased value over the coming year."
The Customer utilizes TotalSocial to support its marketing and social selling strategy. Specifically, TotalSocial is being used to measure the volume of conversations about the brand, sentiment of those conversations, as well as the amount content that is shared about the brand and whether or not influencers are talking about it. The Customer can also determine what type of content is being most talked about -- both online and offline.
TotalSocial is the first ever system that combines in-depth social listening data with comprehensive offline conversation measurement into a single score. This score and accompanying diagnostics enables companies to better understand the drivers of marketing effectiveness and ROI, and the actions they can take to drive new revenue.
To learn more visit www.engagementlabs.com / www.totalsocial.com
About Engagement Labs
Engagement Labs (
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Contact Information:
For inquiries please contact:
Kate Tumino
ktumino@kcsa.com
212.896.1252