Mobile app data and insights leader highlights 2016 industry trends in annual Retrospective Report
SAN FRANCISCO, CA--(Marketwired - Jan 17, 2017) - App Annie, the most trusted mobile app data and insights company, today released its fourth annual Retrospective Report, a comprehensive analysis of the top app market trends for 2016. As consumer behavior continues to shift increasingly app-first, the Retrospective Report provides app market and category insights to better run mobile businesses. The report covers the growth of the overall mobile app economy with a focus on which industries and countries are most impacted.
Given worldwide growth in both downloads and usage, publisher revenue grew 40 percent year-over-year -- an acceleration over 2015's growth rate -- resulting in $35 billion across iOS and Google Play app stores. When including in-app advertising, app store revenue and third-party Android stores in 2016, publishers made over $89 billion in revenue. App downloads grew by 15 percent worldwide across iOS and Google Play, with total time spent in apps increasing by 25 percent. Further, the report stated that the average consumer uses well over 30 apps per month across various markets*.
"As technology and business models continue to evolve, apps are playing an even greater role in transforming, and creating opportunities for, companies and industries both established and new," remarked Danielle Levitas, Senior Vice President of Research at App Annie. "We're seeing major indications of this shift globally. App adoption is growing rapidly in emerging markets including India, Indonesia, Mexico and Brazil -- while mature markets are seeing apps challenge and change traditional industries including retail, entertainment and banking."
Key highlights for the 2016 Retrospective Report include:
The full report can be downloaded here: http://go.appannie.com/app-annie-2016-retrospective
*iPhone, 2016
**Android phone total time, excluding China
About App Annie
App Annie delivers the most trusted app data and insights for your business to succeed in the global app economy. Over 700,000 registered members rely on App Annie to better understand the app market, their businesses and the opportunities around them. The company is headquartered in San Francisco with 450 employees across 15 global offices. App Annie has received $157 million in financing from investors including e.ventures, Greenspring Associates, Greycroft Partners, IDG Capital Partners, Institutional Venture Partners and Sequoia Capital. Learn more at www.appannie.com.
Contact Information:
Celina Poonamallee
celina@highwirepr.com