Sarasota, FL, Jan. 30, 2017 (GLOBE NEWSWIRE) -- Zion Market Research has published a new report titled “Oatmeal Market (Whole Oat Grains, Steel Cut Oats, Regular Rolled Oats, Instant Rolled Oats and Others) by Distribution Channel (Super/Hypermarket, Convenience/Departmental Stores, Specialty Stores and Others): Global Industry Perspective, Comprehensive Analysis and Forecast, 2016 - 2022”.  According to the report, the global oatmeal market was valued at around USD 2.00 billion in 2016 and is expected to reach approximately USD 2.50 billion by 2022, growing at a CAGR of around 4.0% between 2017 and 2022.

Oatmeal is made up of breakfast cereal oats which are in high demand across the globe. Oats are considered as one of the healthiest grains. Oat groats, the most intact and whole form of oats, take a long time to cook. As a result, most people prefer rolled, crushed or steel-cut oats. Oat grains are treated to produce oatmeal. Oat grains are processed, crushed, steel cut or rolled to make coarse oatmeal.

Browse through 56 Market Tables and 21 Figures spread through 110 Pages and in-depth TOC on “Global Oatmeal Market: By Type, Products, Distribution Channel, Size, Share, Trends, Analysis, Segment and Forecast 2016 – 2022”.

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Oatmeal is expected to exhibit high gains in light of increasing breakfast industry coupled with changing food habits and increasing preference for healthy meals across the globe. Shifting trend towards ready to eat food and healthy breakfast products and large varieties of oatmeal available in the market at lower prices is further expected to boost the demand for oatmeal. Moreover, rising health awareness regarding consumption of oatmeal is expected to push the market growth. However, the high cost of oatmeal as compared to other breakfast options may hamper the market growth within the forecast period. Nonetheless, oatmeal consumption in developing countries is continuously increasing. Thus, increasing demand from emerging economies is expected to open up new growth opportunities within the forecast period.

Some of the key products include whole oat grains, steel cut oats, regular rolled oats, and instant rolled oats and others. Instant rolled oats segment is expected to grow at the highest CAGR during the forecast period. Easiness to cook and on-the-go food supports the growth of instant rolled oats market during the forecast period.

Browse the full "Oatmeal Market (Whole Oat Grains, Steel Cut Oats, Regular Rolled Oats, Instant Rolled Oats and Others) by Distribution Channel (Super/Hypermarket, Convenience/Departmental Stores, Specialty Stores and Others): Global Industry Perspective, Comprehensive Analysis, and Forecast, 2016 - 2022" report at

Based on distribution channel, the market can be segmented into super/hypermarket, convenience/departmental stores, specialty stores, and others (includes foodservice) distribution channel. Among all distribution channels, super/hypermarket is expected to show substantial growth in the years to come. The increase in organized retail sector is the prime cause for the high growth of super/hypermarket. Super/hypermarket offer wide variety of oatmeal products also offers attractive offers and discounts. Moreover, increase in a number of super/hypermarket in developing economies is also expected to drive this market.

Europe dominance in the oatmeal market is expected to continue in the years to come, primarily driven by the Western European market. Europe accounted for over 30% share of total market share in 2016. Increasing health awareness coupled with high demand for protein products is further expected to drive the market growth in the years to come. North America is another key market in the global oatmeal market. This growth is mainly attributed to strong economic growth coupled with increasing demand for oatmeal.

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Asia Pacific is estimated to witness significant growth in the forecast period. New product launches have in turn made the region a potential growth of the oatmeal market. Rising disposable income along with the increasing demand for healthier products is expected to propel the market growth in the near future. Increasing number of super/hypermarket in is also expected to drive this market.

Latin America another key region expected to exhibit noticeable growth in the years to come. The oatmeal market is led by Brazil in the Latin America. This is mainly due to increase awareness and increasing demand for oatmeal products. Middle East & Africa is estimated to witness steady growth during the forecast period.

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Some of the key players operating in this market are Quaker Oats Company, General Mills, Nestle, Dr. McDougall's Right Foods., Kellogg's, Bagrry's India Ltd., McCann’s, Abbott Nutrition, Conagra Foods, ABF Grain Products Limited., and thinkThin and others. The major players in the market focus on the expansion of the business by different new strategies such as setting up a new plant to increase production capacity and also extending the product line. 

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This report segments the global oatmeal market as follows:

Global Oatmeal Market: Product Segment Analysis

  • Whole Oat Grains
  • Steel Cut Oats
  • Regular Rolled Oats
  • Instant Rolled Oats
  • Others

Global Oatmeal Market: Distribution Channel Segment Analysis

  • Super/Hypermarket
  • Convenience/Departmental Stores
  • Specialty Stores
  • Others (includes foodservice) distribution channel

Global Oatmeal Market: Regional Analysis

  • North America
    • U.S.
  • Europe
    • Germany
    • France
    • UK
  • Asia Pacific
    • China
    • Japan
    • India
  • Latin America
    • Brazil
  • The Middle East and Africa

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