INDIANAPOLIS, Feb. 09, 2017 (GLOBE NEWSWIRE) -- Emarsys, a leading global B2C marketing cloud company, announces a partnership with Kickdynamic, an innovative provider of open time marketing technology, to launch Emarsys Open Time Content. This feature of the Emarsys B2C Marketing Cloud enables marketers to drive conversions and boost email engagement by providing highly personalized content, in real time, as customers open emails.
Emarsys Open Time Content provides automated and personalized content based on context, enabling marketers to deliver highly effective content and an engaging email experience for their audiences. Context includes the recipient’s exact location, time, weather or device; user demographics based on the recipient’s unique profile (e.g. age, gender); and user behavior (e.g. email, web, purchase history).
“Sending email that is personalized and engaging has been a long-term challenge for email marketers due to the manual content creation process,” said Matt Hayes, CEO at Kickdynamic. “Through the Emarsys partnership with Kickdynamic, marketers can automate content that takes the latest information from pre-approved sources, personalized to each customer’s context when the email is opened.”
Adi Topaz, Integrations Business Unit Manager at Emarsys highlights the impact of Emarsys Open Time Content: “Adding value to every email communication is high on every marketer’s agenda. Thanks to our partnership with Kickdynamic and the launch of Open Time Content, marketers can provide recipients with an engaging email experience each and every time an email is opened, with very few resources and virtually no management required.”
With Emarsys Open Time Content and the Emarsys B2C Marketing Cloud, marketers will benefit from:
“Providing recipients with a relevant experience each time they open an email will lead to an increase in revenue from the email channel. Emarsys Open Time Content helps simplify the content creation process, which enables the development of very engaging emails,” added Topaz.
For more information on how to utilize the benefits of Emarsys Open Time Content go to this link or email connect@emarsys.com.
About Kickdynamic
Kickdynamic’s innovative platform allows marketers to automate and personalize email content. At the time of email open, content is automatically taken from a pre-approved source such as website or product feed, and then personalized to customer behavior, preference and context. This solves email marketer’s long term problem of having to manually create email content. Email content is now automated, allowing repeatable personalization for email. The technology easily plugs into existing HTML templates, and is setup, via our UI, in minutes rather than days. Find out more about Kickdynamic.
About Emarsys
Emarsys is a leading global provider of cloud marketing software for B2C companies, and the first B2C Marketing Cloud. The company provides actionable intelligence to enterprises targeting their customers, combining machine learning and data science with true personalization and multichannel delivery to reach customers most effectively, maximizing engagement and results. With more than 600 employees in 16 global office locations, Emarsys serves more than 1,500 clients in 140 countries. Every month, Emarsys sends over seven billion messages — helping customers increase revenue and ROI.
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