Demand Gen Report Announces Winners of 6th Annual Killer Content Awards

44 B2B Brands Took Home ‘Finnys’ For Their Innovation In Interactive Content, Nurture Design And Other Content Categories

Hasbrouck Heights, New Jersey, UNITED STATES

HASBROUCK HEIGHTS, N.J., Feb. 22, 2017 (GLOBE NEWSWIRE) -- Demand Gen Report celebrated the 6th annual Killer Content Award (KCA) winners at its annual B2B Marketing Exchange, in Scottsdale, AZ. The KCAs — also known as the Finnys — were created to honor B2B firms that have challenged the status quo and raised the bar in content creation and campaign execution.

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This was the KCA’s most successful year to date, garnering more than 300 nominations and recognizing 44 winners who were honored during today’s special awards luncheon. This year’s event was emceed by Second City Works, the B2B arm of the world’s leading comedy improv theatre, showing attendees how to use collaboration, improvization and comedy to elevate their messaging. The group was also a first-time keynote speaker at this year’s conference.

“The KCAs are integral to the conference. They celebrate the content marketers who proactively apply the latest trends and best practices, and offer real-world examples of how top B2B brands are upping their content marketing game,” said Alicia Esposito, Content Strategist at G3 Communications and Awards Director for the Killer Content Awards. “The Finnys honor marketers who are agile, adaptable, and fearless enough to stand out in an overwhelming sea of content. These winning campaigns and the people behind them inspire and re-energize us to approach objectives and challenges with a fresh frame of mind.” 

The complete list of winners includes:

Video Content

  • Pitney Bowes & PSONA Films
  • IBM
  • TD Ameritrade Institutional & Bulldog Solutions

Multi-Touch Campaign

  • Xerox
  • Bottomline Technologies
  • Thomson Reuters 

Nurture Program

  • SecureWorks & ANNUITAS
  • BlackBaud
  • Infusionsoft
  • Thomson Reuters Practical Law

Design Concept & Theme

  • Full Circle Insights
  • LeadMD

Measurable ROI

  • SAP
  • Stoel Rives & Boston Interactive
  • Republic Services & Televerde
  • OpenText
  • Bluewolf, an IBM Company

Bundled Content

  • Uberflip
  • Grant Thornton
  • Deloitte

Social Amplification

  • Sage & The Startup Van
  • Wilde Agency
  • Optum

Influencer Content

  • Marketo
  • GetResponse

Short-Form Content

  • BetterCloud
  • JDA Software
  • FedEx 
  • Grant Thornton

Interactive Content

  • Paycor
  • BASF Corporation
  • Ceros & Oz Content

Research-Based Content

  • Datto, Inc.
  • Four51, Inc. 
  • Cushman & Wakefield
  • Veracode

Buyer-Focused Content

  • Nvoicepay
  • Oracle
  • BlackLine

Sales Enablement

  • Vidyard
  • Radius
  • Zoominfo

Cause Marketing

  • Aptos
  • K9s for Warriors

Those interested in learning more can view the complete 2017 Killer Content Awards Report.

About The 2017 B2B Marketing Exchange
Hosted by Demand Gen Report, the B2B Marketing Exchange is a multi-day educational event focused on improving B2B marketing and sales strategies and results. The event includes four targeted educational tracks: the popular Content2Conversion Conference; the Demand Gen Summit; and two newly added tracks —ABM In Action Live and Sales Impact Summit. The conference takes place February 20-22, 2017 at The Fairmont Scottsdale Princess in Scottsdale, Ariz.

About Demand Gen Report
Demand Gen Report is a targeted online publication that uncovers the strategies and solutions that help companies better align their sales and marketing organizations, and ultimately, drive growth. A key component of the publication’s editorial coverage focuses on the sales and marketing automation tools that enable companies to better measure and manage their multi-channel demand generation efforts.

The photo is also available at Newscom,, and via AP PhotoExpress.

Demand Gen Report's Killer Content Awards

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