TORONTO, March 14, 2017 (GLOBE NEWSWIRE) -- Amdocs, a leading provider of software and services to communications and media companies, appointed Toronto’s LP/AD to the team leading their global re-branding.

“Amdocs is a very large organization with a broad portfolio and a history dating back more than three decades,” commented Gary Miles, CMO for Amdocs. “Capturing the essence of who we are as an organization and how we want to communicate this story to the industry required experience and the ability to apply relevant critical thinking. The LP/AD team delivered on this and brought the creative spark which we saw was the right fit.”

“Amdocs is a global market leader with 25,000 employees serving customers in over 85 countries,” commented Alex Shifrin, Managing Partner at LP/AD. “This is as exciting and as challenging an assignment as it gets. While we’re a boutique, our network reach extends across the globe so we’re well equipped to deliver.”

After building a set of visual and messaging recommendations based on a series of strategic planning sessions across Amdocs worldwide, LP/AD worked with the team to provide a fully updated brand platform and visual identity.

About LP/AD

LP/AD is a creative and brand strategy boutique. We launch impactful brands. We engage with principal stakeholders to develop brand strategies and campaigns that reach consumers. Our clients include Amdocs, Pharmasave, MaRS Innovation, Canadian Red Cross, Canadian Owners and Pilots Association, French Fry Heaven, ZYR Russian Vodka, Dennis' Horseradish, EYRI Iceland Mattresses, Matrix, RIOT Instant Messaging and Geneva Centre for Autism.


Alex Shifrin, Managing Partner, +1 (647) 223-5117,