Country serves as Gateway to Latin America Markets, Opening Door to Future Expansion
SAN DIEGO, CA--(Marketwired - Mar 16, 2017) - Youngevity International, Inc. (
"We are proud to see Mexico expanding and to experience the momentum being created in this market by our leadership in the region. Mexico is quickly evolving as one of the faster growing countries where Youngevity does business," stated Steve Wallach, Co-Founder, and CEO of Youngevity. "The Company has invested the time, resources and staffing to help ensure that this market will be well served by Youngevity and can represent the model for further regional expansion. We believe Mexico serves as the gateway to our Latin American markets."
"Youngevity opened registration in Mexico in 2014 based on the growing success of the U.S. Latin market for our Company. As we look toward further expansion into Mexico, we applied our product lifestyle concept, our omni-direct business model, and identification of the best initial product mix -- all of these aspects, together with country-specific customer service needs and distribution strategies, and now an event strategy should enhance the Youngevity brand experience in Mexico," continued Dave Briskie, President and CFO of Youngevity.
Product categories currently available in Mexico represent a microcosm of Youngevity's virtual main street of products, and include: nutritional supplements, all-natural spa and beauty products including Youngevity's therapeutic-grade essential aromatherapy oils, triple-certified coffee, and the Mialisia jewelry collection. Please visit http://youngevitymx.com/ for a complete product catalog.
In honor of Mexico's first major corporate event, festivities will be held at the Youngevity Guadalajara offices throughout the day and feature Company Founder Dr. Joel Wallach; President and CFO, Dave Briskie; Youngevity Be the Change Foundation Executive Director Lisa "Sunshine" Briskie; International Expansion Advisor and Scientific and Athletic Advisory Board Member, Sanjeev Javia. On Saturday, March 25 there will be field training for Youngevity Associates conducting business in Mexico. Event and training details are available at http://youngevitymx.com/apertura-ygy-mx/. The events throughout the weekend will feature Youngevity Field Leaders and several honored guests.
About Youngevity International, Inc.
Youngevity International, Inc. (
Safe Harbor Statement
This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In some cases forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "believes," "estimates," and similar expressions, and includes statements regarding the Company's further expansion into Mexico, efforts to ensure that the Mexican market will be well served, expectation that Mexico can represent the model for further regional expansion and efforts to enhance the Youngevity brand experience in Mexico. These forward-looking statements are based on management's expectations and assumptions as of the date of this press release and are subject to a number of risks and uncertainties, many of which are difficult to predict that could cause actual results to differ materially from current expectations and assumptions from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from current expectations include, among others, the Company's ability to further expand into Mexico, ensure that the market will be well served and enhance the Youngevity brand experience in Mexico, and the other factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2015 and our subsequent filings with the SEC, including subsequent periodic reports on Forms 10-Q and 8-K. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release on account of new information, future events, or otherwise, except as required by law.
Bobbie Wasserman for Youngevity