LUNENBURG, Nova Scotia, March 23, 2017 (GLOBE NEWSWIRE) -- Stellar Investments Inc. of Nova Scotia, has formed a new company, VEGA Direct Inc., a brand aimed at being a leader in the Canadian hospitality and catering sector. Stellar is proud to announce a new partnership between VEGA Direct and Erwin Müller Group, a global provider of hotel and catering supplies. This partnership gives Erwin Müller Group, a prominent European B2B mail order company, the opportunity to introduce the VEGA and Jobeline brands into the Canadian marketplace.

A photo accompanying this announcement is available at

Erwin Müller Group is Germany's market leader in the B2B mail order hotel, restaurant, and catering supply business. Erwin Müller Group was established in 1987, is 100% family owned, and had turnover of 150 million euros in 2015. Employing 720 people throughout Europe, the company operates 8 subsidiaries and features over 40,000 products for the HORECA industry. "E.M. Group is the market leader in the mail order business for HORECA supplies in Europe, and sells its products into almost 100 countries all over the world as a single source solution to our customers. In Europe, nearly every hospitality business knows one of our brands: VEGA, Jobeline, Pulsiva, Poggemeier, Erwin M, and Hotelwaesche," said Harald Steininger, Director of International Sales. ​

"We are excited to introduce the VEGA and Jobeline brands into Canada. The products are high quality, stylish, and competitively priced," said Tim Reibling, CEO for VEGA Direct. "We're confident Canadians will embrace the brands." ​The Erwin Müller Group and VEGA Direct Inc. partnership is a strategic partnership to import, market, and sell direct the VEGA and Jobeline brands within Canada. 

VEGA is known as a luxury collection of high-quality European hospitality wares primarily marketed through mail order catalogs in over 100 countries worldwide. Jobeline is a fashionable clothing line for hospitality workers, combining up-to-date colors and cuts for the highest-quality look for professional wear in kitchens, laundry, service, and reception. The VEGA and Jobeline brands have a well-known industry presence throughout Europe.

About VEGA Direct Inc.

VEGA Direct Inc. provides high-quality hospitality supplies and products sourced from E.M. Group. The company philosophy is based on the delivery of outstanding customer service for all buyers. Buyers receive product consultations and careful compilations of product ranges. Hospitality buyers are invited to request a copy of the 2017 catalog at

About Erwin Müller Group

The Erwin Müller Group, founded in 1987, is a global B2B mail order company for the hotel, restaurant, and catering industry. The brands VEGA, Jobeline, Erwin M, Poggemeier, Pulsiva and Lusini are market leaders in Europe. The Erwin Müller Group became the leading mail-order company for catering equipment in Europe within 25 years of inception. Headquartered in Wertingen in Bavaria and at eight other locations in Europe, they are considered to be industry pioneers in serving B2B customers from the hospitality and hospitality sector with products and services.


VEGA Direct Inc.

Tim Reibling
VEGA Direct Inc.
936 Highway 325 
Blockhouse N.S. B0J 1E0 
Telephone: 888-355-9951

Erwin Müller Group

Harald Steininger 
E. M. Group Holding AG 
Hettlinger Strasse 9 
86637 Wertingen 
Telephone: +49 8272 807-100