SAN DIEGO, CA--(Marketwired - Apr 11, 2017) - Youngevity International, Inc. (
Café La Rica espresso is a unique blend of the finest coffees, offering a fine aroma, thick crema, and a bold flavor true to the authentic Cuban coffee tradition. Café La Rica, over the past 3 years, has been one of the faster growing espresso brands and this Co-Branding opportunity with the Miami Marlins is expected to further enhance Cafe La Rica's relationship with its retail partners. Café La Rica is available in Publix, Presidente, Fresco Y Más, Sedanos, Sam's Club, Wal-Mart, Winn-Dixie and various local independent stores.
Under the terms of the 3-year agreement, Café La Rica will: provide a branded Café La Rica coffee cart in the main promenade of the ballpark; enjoy messaging on the LED Ribbon Board during the "7th Inning Stretch MarlinsVision feature;" offer 90-second promotional spots on the in-park television network during all regular season home games; utilize first and third baseline rotational signage; and be able to utilize the trademarks of the Marlins on its packaging.
"The Marlins agreement represents a significant milestone for CLR Roasters and its premier brand, Café La Rica," stated Steve Wallach, Co-Founder, and CEO of Youngevity. "We look forward to reaching the millions of Marlins fans who attend home games every year. These fans are part of the vibrant Miami community that CLR Roasters has been, and will continue to be, proud to support."
"We are proud to have CLR's Flagship brand, Café La Rica, standing alongside the prestigious brands of Pepsi and Budweiser which are also available to purchase at all Marlins home games," continued Dave Briskie, President and CFO of Youngevity.
Ernesto Aguila, The President of CLR Roasters stated, "This relationship with the Miami Marlins cements Café La Rica as the local brand of our community. The Marlins and Café La Rica are congruent in our message of providing loyal service to our community. This relationship should help strengthen our ties to this market and support our brand promise for years to come. All our coffees feature the finest growing environment, the best coffee beans available and certified processing capabilities. Miami is the U.S. gateway to Latin America -- its young and vibrant population complements Youngevity, CLR Roasters' and our Café La Rica Brand's international audience."
As a result of this partnership with the Miami Marlins, Café La Rica has proudly arranged promotions with Au Bon Pain, Latin America, Espresso Gourmet and other fine food service establishments in South Florida.
"The Marlins are honored to partner with such a respected member of the Miami business community," stated Brendan Cunningham, Vice President of Corporate Partnerships for the Miami Marlins. "With its Latin roots, CLR Roasters has captured the growing appeal apparent in its unique espresso blend from Central and Latin America for authentic Hispanic Cuban Cafecito. Café La Rica was chosen as the 'Official Cafecito of the Miami Marlins' because the brand inspires that 'first class fan experience' that the Marlins provide."
Acquired in 2011, CLR is a mid-sized coffee roaster division that operates a 50,000 sq. ft roasting plant and distribution facility. CLR produces gourmet coffees under its own boutique brands, private label brands, and for Youngevity under JavaFit® and Be the Change Coffee. One hundred percent of the profits from Youngevity Be the Change Coffee support operations for the Youngevity Be The Change Foundation. CLR Roasters maintains the following certifications: USDA Organic, Fair Trade, Café de Colombia (sustainability focused) and OU Kosher. The division has obtained its Safe Quality Food (SQF level) two Certification.
About CLR Roasters
Youngevity's coffee manufacturing division, CLR Roasters, was established in 2001 and is a wholly-owned subsidiary. CLR Roasters is a mid-sized coffee roaster that produces gourmet coffees under its own boutique brands -- Café La Rica®, Josie's Java House®, and Javalution®; manufactures a variety of private labels for major national chains; and for the direct selling channel under Youngevity International. The company remains one of the largest suppliers in North America to the cruise line industry. CLR was the first entrant into the fortified coffee niche with its Youngevity JavaFit® brand. In May 2014, CLR acquired a coffee plantation and processing facility in Nicaragua, allowing the entity to control coffee production and quality -- from field to cup.
About Youngevity International, Inc.
Youngevity International, Inc. (
Safe Harbor Statement
This release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In some cases, forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "believes," "estimates," "encouraged" and similar expressions and include statements regarding the further enhancing Cafe La Rica's relationship with its retail partners, strengthening our ties to the local Miami market and supporting our brand promise for years to come. The forward-looking statements are based on management's expectations and assumptions as of the date of this press release and are subject to a number of risks and uncertainties, many of which are difficult to predict that could cause actual results to differ materially from current expectations and assumptions from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from current expectations include, among others, the contribution of the Marlins agreement to our financial performance and growth and the other factors described in our filings with the SEC. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release based on new information, future events, or otherwise, except as required by law.
Bobbie Wasserman for Youngevity