“Lindsay Soko Solutions” premieres April 18 & 19 with a variety of problem-solution products designed to simplify and streamline customers’ lives.
MINNEAPOLIS, April 17, 2017 (GLOBE NEWSWIRE) -- Evine Live Inc. (“Evine”) (NASDAQ:EVLV), a multiplatform video commerce company (evine.com), today announced that it will premiere “Lindsay Soko Solutions,” a problem-solution product line from prolific inventor and entrepreneur, Lindsay Soko. Debuting April 18 and 19 on Evine, the innovative storage and organization collection is focused on solving everyday problems with simple, yet effective, solutions. Designed by women, for women, Soko’s products are not only functional, but feminine as well.
“You can’t help but be excited for what Lindsay Soko can bring to our customers,” said Bob Rosenblatt, Chief Executive Officer of Evine. “Not only is her on-screen energy contagious, but her products are unique, highly demonstrable and a great value… things we know are key to success in our video commerce space. Beyond her products and camera-perfect personality, I believe there’s a huge opportunity for us to be disruptive in the storage and organization category. Customers look to us to help make their lives better, and by delivering products that simplify everyday organizational tasks, we help them to be good to themselves.”
“There’s a real joy in simplifying your life. As an entrepreneur, wife, mother, step-mother and attorney, I know as well as anyone the benefits of streamlining and simplifying. Most of the products I’ve designed, I’ve done so out of necessity to organize the chaos of everyday life,” said Lindsay Soko. “I can’t wait to show women everywhere that taking control and becoming more organized can be feminine and elegant, as well as functional and practical.”
“Lindsay Soko Solutions” premieres on Evine April 18 at 3pm and 8pm ET and April 19 at Noon ET. The collection includes a variety of exclusive values on space-saving products designed to make closets more organized, as well as sophisticated, wearable items for fashion-savvy women:
Viewers are invited to watch via cable and satellite, mobile apps and live streaming online at www.evine.com. Evine airs on DIRECTV channels 73 and 316, DISH Network channels 134 and 228, Apple TV, Roku, Amazon Fire TV, select Samsung Smart TVs, YouTube and on the nation's top cable providers. Find Evine in your area: bit.ly/1CNa450.
Evine Live Inc. (NASDAQ:EVLV) operates Evine, a multiplatform video commerce company that offers a compelling mix of proprietary and name brands directly to consumers in an engaging and informative shopping experience via television, online and mobile. Evine reaches approximately 87 million cable and satellite television homes 24 hours a day with entertaining content in a comprehensive digital shopping experience.
About Lindsay Soko
Lindsay Soko founded Boottique, an ecommerce company, in 2007 with the mission to invent better ways to get people organized. This mother of inventions is a wife, mom and attorney. She understands the need to streamline and simplify. Most of Lindsay’s products were invented out of necessity. She is a fundamental problem solver and an innate entrepreneur. Faced with organizational and efficiency problems in her own life a few years back, she looked, yet couldn’t find solutions smart enough to handle her hectic world.
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