New Age Beverages Corporation Expands Distribution Nationally Across Portfolio with Major DSD Partners

One-stop-shop strategy of providing a healthy beverage portfolio taking hold with major DSD distributors looking for new sources of growth from credible, scale suppliers

Revenue synergies from launching newly acquired or internally developed brands with existing distribution and retail partners expected to have a material impact


DENVER, CO--(Marketwired - Apr 20, 2017) - New Age Beverages Corporation (NASDAQ: NBEV) the Colorado-based leading all-natural tea and healthy functional beverage company whose brands include XingTea®, XingEnergy®, Aspen Pure®, Búcha® Live Kombucha, Marley One Drop®, Marley Mellow Mood®, and CocoLibre® today announced that it has expanded its total portfolio of brands across 20 major DSD (Direct Store Delivery) distributors throughout the United States. The expansion of its full portfolio of brands from its previous single brand distribution, not only significantly increases New Age's importance within the distributors, but it also significantly increases New Age's retail penetration in independent outlets nationally resulting in an expected material impact on financial performance.

THE DISTRIBUTION EXPANSION 

New Age Beverages that over the past nine months completed the mergers of Búcha Live Kombucha, XingTea, Aspen Pure, the Marley Beverage Company, and most recently Coco-Libre less than 30 days ago, previously had a strong presence in Colorado and the Western United States through its own DSD system and key DSD partnerships in surrounding states. Through the recent acquisitions and focusing on national expansion, the Company has closed important gaps to now have penetration across all 50 states and more than 10 countries internationally. That penetration however was typically with one brand where it may have had historical strength like Xing in the West, Marley in the Midwest and Canada, Coco-Libre in the Northeast, or Búcha in California. Now through the amalgamation under the New Age umbrella, the Company has recently been building on those footholds to gain full portfolio penetration with a stronger network of best-in-class distribution partners including:

                 
    DSD Distributor   Affiliation   Location   Brands
1)   Hensley Beverage Co   (AB InBev)   Arizona   Xing, Marley, Búcha
2)   Southwest Beverage   (AB InBev)   Louisiana   Xing, Marley
3)   Bill's Distributing   (AB InBev)   Wisconsin   Xing, Marley, Búcha, Aspen Pure
4)   Lewis Bear Company   (AB InBev)   Florida   Xing, Marley, Búcha, Aspen Pure
5)   Brewers Distributing   (AB InBev)   Illinois   Xing, Marley
6)   Capitol Beverage   (AB InBev)   Minnesota   Xing, Búcha, Aspen Pure
7)   United Distributing   (Independent)   California   Xing
8)   Ray's Beverage   (Independent)   California   Xing, Marley
9)   Mahaska Bottling   (Pepsi)   IA, NE, SD, KA   Xing, Marley, Búcha, Aspen Pure
10)   Energy Source Dist.   (Independent)   California   Xing, Marley
                 
    DSD Distributor   Affiliation   Location   Brands
11)   Haralambos Beverage   (Independent)   California   Xing, Marley
12)   Jim Carey Dist. Co.   (Miller/Coors)   Louisiana   Xing, Aspen Pure
13)   Palmentere Brothers   (Independent)   Missouri   Xing, Búcha
14)   John Lenore & Co   (Independent)   California   Xing, Marley, Búcha, Aspen Pure
15)   Spirit & Sanzone   (Miller/Coors)   New York   Marley, Búcha
16)   Lake Beverage   (AB InBev)   New York   Marley, Búcha
17)   Eagle Beverage   (AB InBev)   New York   Marley
18)   Gasko & Meyer   (Independent)   New York   Búcha
19)   North Atlantic Naturals   (Independent)   MA, NH, MA   Xing, Marley, Búcha
20)   Sharazi Distributing   (Independent)   MA   Búcha

NEW AGE BEVERAGES CORPORATION EVOLUTION 

New Age Beverages Corporation has transformed its business since inception 9 months ago to:

  • A leading portfolio of brands competing in the five fastest growing segments in the beverage category averaging ≈10% annual segment growth
  • A publicly-traded, NASDAQ-listed firm with world-class institutional investors
  • $0 debt, 0 warrants, with excellent working capital for investment behind its brands
  • A strong business platform and execution system with an increasingly experienced organization focused on delivering superior, sustainable, profitable organic growth
  • Organic double-digit topline growth and triple-digit EBITDA growth with a current annual revenue run rate >$80 million incorporating its new brand acquisitions

Tom LeBon, President of the US Division for New Age Beverages commented, "The building out of our national DSD distribution network is rapidly accelerating now that we have the resources to invest in our brands and have a full portfolio competing in the top five growth categories of beverages. Given the growth rates in beer and other traditional non-alcoholic beverages, distributors and retailers are reaching out to New Age for a one-stop renewed growth solution. We are by no means complete in our network and coverage, but the planned cross-selling of our brands and leveraging of relative regional strengths of individual brands, to now national expansion of the entire portfolio is beginning to accelerate."

About New Age Beverages Corporation (NASDAQ: NBEV)

New Age Beverages Corporation is a Colorado-based, leading all-natural tea and healthy functional beverage company that was founded in 2003. The Company competes in the fast growing healthy functional beverage segments including Ready to Drink (RTD) Tea, RTD Coffee, Kombucha, Energy Drinks, Relaxation Drinks, Coconut Waters and Functional Waters with the brands XingTea®, Marley One Drop®, Búcha® Live Kombucha, XingEnergy®, Marley Mellow Mood®, Coco-Libre®, and Aspen Pure® PH and Aspen Pure® Probiotic Water. The Company's brands are sold across all 50 states within the US and in more than 10 countries internationally across all channels via direct and store door distribution systems. The company operates the websites www.newagebev.us, www.mybucha.com, www.xingtea.com, www.aspenpure.com, www.drinkmarley.com, and www.cocolibre.com

Safe Harbor Disclosure

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management's current expectations regarding future results of operations, economic performance, financial condition and achievements of the Company including statements regarding New Age Beverage's expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue in line with historical results. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. New Age Beverages competes in a rapidly growing and transforming industry, and other factors disclosed in the Company's filings with the Securities and Exchange Commission might affect the Company's operations. Unless required by applicable law, New Age Beverages undertakes no obligation to update or revise any forward-looking statements.

Websites:

www.newagebev.us

www.mybucha.com

www.xingtea.com

www.aspenpure.com

www.drinkmarley.com

www.cocolibre.com

Contact Information:

For investor inquiries about New Age Beverages Corporation please contact:

Amato and Partners, LLC
Investor Relations Counsel
admin@amatoandpartners.com