CAVE CREEK, AZ--(Marketwired - Apr 25, 2017) - High Performance Beverage Co. (OTC PINK: TBEV) (the "Company") is pleased to announce it has entered into strategic partnership discussions with the founder and CEO of Cocorilla.

Cocorilla is an organic Thai coconut company whose lead products are differentiated as they are delivered in its shell as a whole coconut. These coconuts have a proprietary laser made, easy opening system. Cocorilla is also the first company to successfully preserve fresh young Thai coconuts by utilizing a proprietary and patent pending cryogenic flash freezing process that preserves the coconut water and its meat without cracking the shell. This preservation process allows consumers to taste the exact same delicious freshness as if the coconuts were just picked. Cocorilla also uses a patented, FDA approved, certified organic, anti-molding and anti-browning solution that is not commercially available. Preserving coconuts without the use of chemicals or pasteurization is considered ground breaking in the $1.8 billion coconut industry.

Located in Thailand, Cocorilla only uses the prized Nam Hom and Nam Wan coconuts, which are considered to be the best tasting, of the over 400 species of coconuts, in existence throughout the world. After spending over 3 years perfecting their proprietary processes, Cocorilla is now ready to enter the U.S. market in 2017.

Cocorilla video:

Torin Kline, owner and inventor, stated, "There are a lot of big things ahead for Cocorilla as we just completed our first year of operations and it's been exciting to talk with the High Performance Beverage team. I have been speaking personally with TBEV's CEO Toby McBride and his advice has been very useful as we plan to break into the U.S. market with our all-natural organic product. We are excited about the great benefits customers will receive from both High Performance Beverages and Cocorilla's new products. TBEV already has a great beverage product and we look forward to our ongoing strategic discussions."

Toby McBride, High Performance Beverage Company CEO, stated, "We are extremely pleased to be in discussions with Mr. Kline and his company Cocorilla, in order to formulate several ground breaking opportunities that we anticipate to be rewarding for both companies. We consider Cocorilla to be a maverick in the coconut industry and look forward to developing a mutually beneficial relationship going forward."

As part of these strategic partnership discussions, Torin Kline and Toby McBride have been discussing several opportunities for the development of a newly named product under the High Performance Beverage brand in order to branch out into the all natural coconut water and coconut water infused beverage space. This bodes well for both companies as continued growth for coconut water looks to seek more natural organic coconuts and fresher tasting non-preservative coconut water.

Bevnet article:

The final terms of a strategic partnership are being negotiated, but both parties are excited to be working with each other to form a mutually beneficial agreement.

About High Performance Beverage Company

High Performance Beverage Company has created a new beverage segment under the trade name High Performance Beverages which manufactures and distributes a line of sport performance drinks. High Performance Beverage Company's sport performance drinks are carefully formulated to support mental focus and help increase blood flow, thereby giving the body the necessary fuel to power through a specific event or throughout the day. Our unique blends are designed to bridge the gap between supplements, energy and hydration drinks, ultimately broadening our appeal and providing access to an expanding target market. High Performance beverages are sugar free and extremely low in calories and caffeine. This positioning makes High Performance Beverage Co. sport drinks first to market with a sustainable competitive advantage.

High Performance Beverage Corporate Website:

Safe Harbor

This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of High Performance Beverage Company, its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond High Performance Beverage Company's ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in High Performance Beverage Company's filings with the Securities and Exchange Commission.

Contact Information:

High Performance Beverage Co.
Public Relations and Shareholder Information
Joseph M. Vazquez III
Phone: (800) 767-9396